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Evangelos Tsouk Business Advancement through Technology V (Hardback) (UK IMPORT)

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Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Book Title
Business Advancement Through Technology Volume I : Markets and Marketing in Transition
Publication Name
Business Advancement through Technology Volume I
Title
Business Advancement through Technology Volume I
Subtitle
Markets and Marketing in Transition
Author
Demetris Vrontis
Contributor
S. M. Riad Shams (Edited by)
Format
Hardcover
EAN
9783031077685
ISBN
9783031077685
Edition
1st ed. 2022
Publisher
Springer International Publishing A&G
Genre
Business & Economics
Release Date
14/12/2022
Release Year
2022
Language
English
Country/Region of Manufacture
CH
Item Height
210mm
Item Length
8.3in
Series
Palgrave Studies in Cross-disciplinary Business Research, In Asso
Publication Year
2022
Topic
Marketing / General, Commerce, Management
Item Width
5.8in
Item Weight
18.5 Oz
Number of Pages
Xxvi, 275 Pages

About this product

Product Information

This two-volume edited collection explores the impact of technology on business advancement. Technology is a multifaceted and multidimensional phenomenon, carrying opportunities and risks. Business advancement therefore, can no longer be considered without technological mediation. Volume I offers insights into technological improvements in the field of global marketing. Covering topics such as mobile banking, social media and neuromarketing tools, the book examines how technology diffusion drives, negates and facilitates change in marketing processes. Volume II, on the other hand, focuses on the implications of changing technology on work and employment. Taken together, the books move forward the study of organizations and technology and are ideal resources for students and researchers.

Product Identifiers

Publisher
Springer International Publishing A&G
ISBN-10
3031077687
ISBN-13
9783031077685
eBay Product ID (ePID)
15057288414

Product Key Features

Book Title
Business Advancement Through Technology Volume I : Markets and Marketing in Transition
Author
Demetris Vrontis
Format
Hardcover
Language
English
Topic
Marketing / General, Commerce, Management
Publication Year
2022
Genre
Business & Economics
Number of Pages
Xxvi, 275 Pages

Dimensions

Item Length
8.3in
Item Width
5.8in
Item Weight
18.5 Oz

Additional Product Features

Number of Volumes
1 Vol.
Lc Classification Number
Hd45
Table of Content
Chapter 1:An Overview of Business Advancement Through Technology: Markets and Marketing in Transition.- Chapter 2: Digital Transformation of the Organisations Using AI Integrated Partner Relationship Management.- Chapter 3: Creating Value Proposition for Rural Banking Customers in Emerging Markets: Adoption of Mobile Banking Technology Induced by Disruptive Events in India.- Chapter 4: A Review of Internet Financing Through Peer-to-Peer Lending: A Cross-Country Comparative Analysis.- Chapter 5: Digitalisation of Love and Lies on Online Dating Platforms in Coronavirus Times: Business Advancement Through Technology.- Chapter 6: The Social Impact of Clinical Tools for Neuromarketing Research: Possible Applications for the Wine Sector.- Chapter 7: The Influence of Facebook Discussions on Purchase Intention and Word of Mouth.- Chapter 8: Discourse on Method: Rapid, Efficient, Cost-Effective Creation of'Wikis of the Mind'.- Chapter 9: How Technologies Assessment Conceptualisation and Their Certification Could Help the Medical Business Boosting Performance.- Chapter 10: Digital Transformation in Private Dental Clinics.- Chapter 11: Social Marketing, Nudging Policies and Consumerism: Advancements Through Technologies from Neuroscience.- Chapter 12: Inclusive Online Collaborative Learning Environments in Vocational Education.
Copyright Date
2022
Dewey Decimal
658.8
Series
Palgrave Studies in Cross-Disciplinary Business Research, in Association with EuroMed Academy of Business Ser.
Dewey Edition
23
Illustrated
Yes

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