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John Hill The British Newspaper Industry (Hardback) (UK IMPORT)

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Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Book Title
The British Newspaper Industry
Publication Name
British Newspaper Industry : the Future of the Regional Press
Title
The British Newspaper Industry
Subtitle
The Future of the Regional Press
Author
John Hill
Format
Hardcover
EAN
9781137568960
ISBN
9781137568960
Edition
1st ed. 2016
Publisher
Palgrave Macmillan The Limited
Genre
Society & Culture
Topic
Films & TV
Release Date
06/01/2016
Release Year
2016
Language
English
Country/Region of Manufacture
GB
Item Height
216mm
Item Length
8.5in
Publication Year
2016
Type
Textbook
Item Width
5.5in
Item Weight
147.7 Oz
Number of Pages
X, 241 Pages

About this product

Product Information

It is never very obvious to spectators of the newspaper business just why it is that the industry has suffered so badly in recent years. Most ascribe the reasons to the arrival of the Internet in all its forms when, in truth, most of its problems were created by the newspaper managements themselves, either by weak management in the control of its environment, by a serious lack of foresight in looking to the future, or by assuming that change, if it were to come, would be at the slow pace of past change. The magisterial attitudes of most newspaper managements served to engender a growing resentment particularly among the advertisers who were forced to pay increased rates to enable the cover prices of the publications to be held down. The British Newspaper Industry sets out to distinguish the newspaper industry from the generality of single product organisations and to provide tailored solutions to its problems by drawing on a variety of techniques and practices successfully used in other industries.

Product Identifiers

Publisher
Palgrave Macmillan The Limited
ISBN-10
1137568968
ISBN-13
9781137568960
eBay Product ID (ePID)
216016730

Product Key Features

Author
John Hill
Publication Name
British Newspaper Industry : the Future of the Regional Press
Format
Hardcover
Language
English
Publication Year
2016
Type
Textbook
Number of Pages
X, 241 Pages

Dimensions

Item Length
8.5in
Item Width
5.5in
Item Weight
147.7 Oz

Additional Product Features

Number of Volumes
1 Vol.
Lc Classification Number
P87-96
Reviews
"John Hill has written quite a brilliant book on the state of the British newspaper industry. This lucid, informed and thought-provoking study takes a much needed look at one of our major cultural institutions. A comprehensive and intelligent account that readers will love." - John Hassard, The University of Manchester, UK
Table of Content
Introduction 1. What Explains the Persistence of a Local Press? 2. Communities and their Media 3. Communities - What They Are! 4. The History of a Crisis Internal Factors 5. The History of a Crisis External Factors 6. The Present State of Play 7. Newspapers in Decline 8. The Growth of Alternative Media 9. Anticipating the Future 10. Transitioning to a New Order 11. Generic Strategies 12. Strategies for a Turbulent Future 13. Mechanisms of Local Media 14. Newspaper Production 15. Digital Printing 16. Marketing Advertising Space 17. Marketing the Product 18. Resource Partitioning 19. Value Activities 20. Measuring the Field 21. ...Endgame?
Copyright Date
2016
Topic
Media Studies, Social History, Regional Studies, Journalism
Lccn
2015-026447
Dewey Decimal
072
Intended Audience
Scholarly & Professional
Dewey Edition
23
Illustrated
Yes
Genre
Language Arts & Disciplines, History, Social Science

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