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Marcia Chatelain Franchise (Paperback) (UK IMPORT)

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Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Book Title
Franchise : the Golden Arches in Black America
Publication Name
Franchise
Title
Franchise
Subtitle
The Golden Arches in Black America
Author
Marcia Chatelain
Format
Trade Paperback
ISBN-10
1631498703
EAN
9781631498701
ISBN
9781631498701
Publisher
Liveright Publishing Corporation
Genre
House & Home, Business & Economics, History
Topic
United States / 20th Century, General, Industries / Food Industry
Release Date
07/05/2021
Release Year
2021
Language
English
Country/Region of Manufacture
US
Item Height
0.9in
Item Length
8.2in
Item Width
5.5in
Item Weight
9.2 Oz
Publication Year
2021
Number of Pages
336 Pages

About this product

Product Information

Just as The Color of Law provided a vital understanding of redlining and racial segregation, Marcia Chatelain's Franchise investigates the complex interrelationship between black communities and America's largest, most popular fast food chain. Taking us from the first McDonald's drive-in in San Bernardino to the franchise on Florissant Avenue in Ferguson, Missouri, in the summer of 2014, Chatelain shows how fast food is a source of both power--economic and political--and despair for African Americans. As she contends, fast food is, more than ever before, a key battlefield in the fight for racial justice.

Product Identifiers

Publisher
Liveright Publishing Corporation
ISBN-10
1631498703
ISBN-13
9781631498701
eBay Product ID (ePID)
16050382195

Product Key Features

Book Title
Franchise : the Golden Arches in Black America
Author
Marcia Chatelain
Format
Trade Paperback
Language
English
Topic
United States / 20th Century, General, Industries / Food Industry
Publication Year
2021
Genre
House & Home, Business & Economics, History
Number of Pages
336 Pages

Dimensions

Item Length
8.2in
Item Height
0.9in
Item Width
5.5in
Item Weight
9.2 Oz

Additional Product Features

Lc Classification Number
Tx945.3.C46 2021
Reviews
[A] smart and capacious history. . . . Throughout this impressively judicious book, [Chatelain] is attuned to the circumstances that encouraged increasingly intricate ties between McDonald's and black communities across the country. This isn't just a story of exploitation or, conversely, empowerment; it's a cautionary tale about relying on the private sector to provide what the public needs, and how promises of real economic development invariably come up short. . . . Franchise is a serious work of history. . . . [Chatelain's] sense of perspective gives this important book an empathetic core as well as analytical breadth, as she draws a crucial distinction between individuals actors, who often get subjected to so much scrutiny and second-guessing, and larger systems, which rarely get subjected to enough., Well-written... Emphasizes how today's conversations around fast food in America were shaped by government policies, and examines how the fast-food industry is connected to Black Lives Matter and other social change movements.... Invaluable for those studying the intersections of race, economics, and business in the United States., Chatelain makes a convincing case that racial tension, the civil rights movement, and fast food all combined to change the dynamic of mostly black communities ignored by white power structures. Chatelain's impressive research and her insertion of editorial commentary will prove educational and enlightening for readers of all backgrounds. An eye-opening and unique history lesson., Franchise is a stunning story of post-1960s urban black America, a tale of triumph and good intentions, but also of tragic consequences for race relations, poverty, and dietary health. Marcia Chatelain has done superb research and writes as a great storyteller. This is an important book, showing that civil rights successes led to burgers under black ownership as much as ballots for social change. Chatelain makes us see black capitalism in all its mixed blessings., Thanks to Marcia Chatelain, I'll never look at fast food the same way. She pairs burgers and fries with civil rights and black wealth, showing readers exactly what 'opportunity' in America really looks like., An impeccably researched examination of McDonald's and how the franchise was once intended as a path to economic freedom in Black communities. A fascinating, overlooked perspective on a US institution., Marcia Chatelain uses the complex interrelationship of black communities with McDonald's to explore the history of American racism and the struggle for civil rights. Franchise is an eye-opener for anyone who cares about why diet-related chronic disease is more prevalent in these communities and what it is really like to be black in America.
Target Audience
Trade
Lccn
2022-275655
Dewey Decimal
338.70973
Dewey Edition
23
Illustrated
Yes

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The book is in perfect condition, brand new, and is exactly as described. This item is difficult to find here, and the seller priced it very reasonably. It shipped from the UK to Canada, and unfortunately took a little longer to arrive than the seller hoped, but it was shipped less than 24 hours after I purchased. When I contacted the seller, they were very responsive and helpful. I would not hesitate to purchase from this seller again. Definitely recommend!
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