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Principles of Marketing (7th Edition) - Hardcover By Kotler, Philip - GOOD

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Item specifics

Condition
Good: A book that has been read but is in good condition. Very minimal damage to the cover including ...
Brand
Unbranded
MPN
Does not apply
ISBN
9780131902084
Publication Year
1995
Format
Hardcover
Language
English
Book Title
Principles of Marketing
Author
Philip Kotler, Gary Armstrong
Item Length
11in
Publisher
Prentice Hall PTR
Genre
Business & Economics
Topic
Marketing / General
Item Width
8.7in
Item Weight
63.8 Oz

About this product

Product Information

Widely hailed for its practical and enjoyable style, this comprehensive introduction to modern marketing shows students how to apply the basic concepts and practices of modern marketing as they are used in a wide variety of settings--in product and service firms, consumer and business markets, profit and nonprofit organizations, and small and large businesses.

Product Identifiers

Publisher
Prentice Hall PTR
ISBN-10
0131902083
ISBN-13
9780131902084
eBay Product ID (ePID)
65277

Product Key Features

Book Title
Principles of Marketing
Author
Philip Kotler, Gary Armstrong
Format
Hardcover
Language
English
Topic
Marketing / General
Publication Year
1995
Genre
Business & Economics

Dimensions

Item Length
11in
Item Width
8.7in
Item Weight
63.8 Oz

Additional Product Features

Lc Classification Number
Hf5415.K6314 1996
Edition Number
7
Copyright Date
1996
Lccn
95-032226
Dewey Decimal
658.8
Dewey Edition
20
Illustrated
Yes

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