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The Long Tail: Why the Future of Business is Selling Less of More - VERY GOOD

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Item specifics

Condition
Very Good: An item that is used but still in very good condition. No damage to the jewel case or ...
Brand
Unbranded
MPN
Does not apply
ISBN
9781401384142
Publication Year
2006
Format
Compact Disc
Language
English
Book Title
Long TAIL : Why the Future of Business Is Selling Less of more
Author
Chris Anderson
Publisher
Hyperion Press
Genre
Business & Economics
Topic
Economic History, General

About this product

Product Information

The Long Tail is both a powerful new economic force in the entertainment industry and perhaps the best lens on a big new trend in the business world overall: the economics of abundance. From supermarket shelves to advertising agencies, the rise of the niche is changing everything, and causing us to rethink where our markets lie and how to get to them. Consider this example: In 1988, a British mountain climber named Joe Simpson wrote a book called Touching the Void, an account of near death in the Peruvian Andes. It was only a modest success and was soon forgotten. A decade later, Jon Krakauer wrote Into Thin Air, another book about a mountain-climbing tragedy, which became a publishing sensation. Suddenly Touching the Void started to sell again. What happened? In short, Amazon recommendations. It created the Touching the Void phenomenon by combining infinite shelf space with real-time information about buying trends and public opinion. However, this is not just a virtue of online booksellersit is an example of an entirely new economic model for business, one that is just beginning to show its power. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to music videos on Yahoo! Launch to songs on the iTunes Music store and Rhapsody. If the 20th-century was about hits, the 21st will be equally about misses.

Product Identifiers

Publisher
Hyperion Press
ISBN-10
1401384145
ISBN-13
9781401384142
eBay Product ID (ePID)
50875837

Product Key Features

Book Title
Long TAIL : Why the Future of Business Is Selling Less of more
Author
Chris Anderson
Format
Compact Disc
Language
English
Topic
Economic History, General
Publication Year
2006
Genre
Business & Economics

Dimensions

Item Length
5.8in.
Item Height
1in.
Item Width
5.1in.
Item Weight
7.7 Oz

Additional Product Features

Age Range
18
Number of Volumes
7 Vols.
Grade from
Eighth Grade
Grade to
College Graduate Beginner
Edition Description
Unabridged Edition
Target Audience
Trade
Dewey Decimal
658.8/02
Dewey Edition
22

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🏆 SUPER STAR 🤩 AMAZING PHOTOS 🎯 ACCURATE DESCRIPTION ✏️ GENUINE PRODUCTS 💎 HIGH QUALITY 🍯 SUPER PRICES 💰 EASY TO WORK WITH 🍰 ECONOMY HANDLING ⏱️ FAST SHIPPING 🚀 BUBBLE PACKAGE 📦 ARRIVED WITHIN DAYS 🌎 EXCEPTIONAL COMMUNICATION 🎙️ OUTSTANDING CUSTOMER SERVICE 🛎️ GREAT SENSE OF HUMOR 🍿 TOTAL ASSET TO THE EBAY-ECO SYSTEM 🥇 SAVED SELLER 🎱 PROMT REPLY FOR RETURNS 🎯 WOULD BUY FROM AGAIN 🧲 UNDER PROMISES OVER DELIVERS ⛳️ MADE ME VERY HAPPY 🌈 LEFT POSITIVE FEEDBACK 🌼 THANK YOU! 😇 A+++
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    The book is great for anyone who is interested in business and e-business. It provides clear thoughts and ideas about how online business changes and why! And why online business changed the world. The information in the book is excellent, a regular person (like myself) won't know it or find it by himself/herself. But you know it you can make the best out of it. You'll definitely learn new amazing and interesting things. Things that you use and live with everyday, but don't realize what's beneath all of it. It might help you to know what I do/did as a professional, to determine if the book is a good choice for you or not. I've been a Manager, Teacher, Programmer Analyst, and business owner. Also, this book is required for my MS-MIS program for the "IT management" course. As a slow ...

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