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Word of Mouth Marketing: How Smart Companies Get People Talking - VERY GOOD
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Located in: Montgomery, Illinois, United States
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Estimated between Fri, Jun 28 and Wed, Jul 3 to 43230
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eBay item number:276428432157
Item specifics
- Condition
- Brand
- Unbranded
- MPN
- Does not apply
- ISBN
- 9781419593338
- Book Title
- Word of Mouth Marketing : How Smart Companies Get People Talking
- Publisher
- Kaplan Publishing
- Item Length
- 9 in
- Publication Year
- 2006
- Format
- Trade Paperback
- Language
- English
- Illustrator
- Yes
- Item Height
- 0.8 in
- Genre
- Business & Economics
- Topic
- Marketing / General, General, Advertising & Promotion
- Item Weight
- 14.7 Oz
- Item Width
- 6 in
- Number of Pages
- 184 Pages
About this product
Product Information
With straightforward advice and humour, marketing expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth. Learn the five essential steps that make word of mouth work and everything you need to get started using them. Understand the real ......
Product Identifiers
Publisher
Kaplan Publishing
ISBN-10
1419593331
ISBN-13
9781419593338
eBay Product ID (ePID)
127408640
Product Key Features
Book Title
Word of Mouth Marketing : How Smart Companies Get People Talking
Number of Pages
184 Pages
Language
English
Publication Year
2006
Topic
Marketing / General, General, Advertising & Promotion
Illustrator
Yes
Genre
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.8 in
Item Weight
14.7 Oz
Item Length
9 in
Item Width
6 in
Additional Product Features
Dewey Edition
22
Reviews
"It's an actionable guide for anyone looking to capture the power of word of mouth. Andy has written a book that shows just how simple it is to get people talking about your business. You should read this book and then tell a friend." -- Brad Santeler, Director, Kimberly-Clark "The coolest book on the hottest topic in marketing and communication. Andy tells it all and tells it like it really is. No hype. No smoke and mirrors. No overblown promises." -- Don E. Schultz, Professor Emeritus-in-Service, Northwestern University "Word of mouth is the valuable currency in today's advertising-saturated world. Andy Sernovitz has written a book packed with ideas on how to do word of mouth marketing the right way." -- Jackie Huba and Ben McConnell, authors of "Creating Customer Evangelists", "There is no wasted word in this practical guide. Pure nuts-and-bolts how-to's for people who want to start implementing a word of mouth marketing program today. Other books cover the theory, but Andy gets to the actual action best." - George Silverman, author ofThe Secrets of Word-of-Mouth Marketing "Andy Sernovitz's book will give all marketers a reason to talk. Sernovitz not only legitimizes word of mouth marketing, he provides THE roadmap to what drives it." - MaryLee Sachs, Chairman, US, Hill & Knowlton, Inc. "Forget the overinflated hype that characterizes many business books. Andy has written a 'real world' guide." - Paul M. Rand, Partner, Global Chief Development and Innovation Officer, Ketchum "There is a wrong way and a right way to market in a networked world. Andy lays out simple steps to ethical and effective messaging." - Shawn Gold, Senior Vice President, MySpace "Andy brings it together perfectly: the vision, the strategy, and the practical how-to. It's all here." - Geoff Ramsey, CEO, eMarketer , "There is no wasted word in this practical guide. Pure nuts-and-bolts how-to's for people who want to start implementing a word of mouth marketing program today. Other books cover the theory, but Andy gets to the actual action best." -- George Silverman, author of "The Secrets of Word-of-Mouth Marketing""" "Andy Sernovitz's book will give all marketers a reason to talk. Sernovitz not only legitimizes word of mouth marketing, he provides THE roadmap to what drives it." -- MaryLee Sachs, Chairman, US, Hill & Knowlton, Inc. "Forget the overinflated hype that characterizes many business books. Andy has written a 'real world' guide." -- Paul M. Rand, Partner, Global Chief Development and Innovation Officer, Ketchum "There is a wrong way and a right way to market in a networked world. Andy lays out simple steps to ethical and effective messaging." -- Shawn Gold, Senior Vice President, MySpace "Andy brings it together perfectly: the vision, the strategy, and the practical how-to. It's all here." -- Geoff Ramsey, CEO, eMarketer
Lccn
2006-024165
Target Audience
Trade
Afterword by
Kawasaki, Guy
Dewey Decimal
659.13/3
Lc Classification Number
Hf5827.95.S47 2006
Copyright Date
2006
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:276428432157
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Item location:
Montgomery, Illinois, United States
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| Shipping and handling | To | Service | Delivery*See Delivery notes |
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| Free shipping | United States | Economy Shipping (USPS Media MailTM) | Estimated between Fri, Jun 28 and Wed, Jul 3 to 43230 |
| US $4.95 (approx C $6.78) | United States | Standard Shipping (DGM SmartMail Expedited) | Estimated between Wed, Jul 3 and Tue, Jul 9 to 43230 |
| US $10.95 (approx C $15.00) | United States | Expedited Shipping (FedEx 2Day®) | Estimated between Tue, Jun 25 and Wed, Jun 26 to 43230 |
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| Will usually ship within 1 business day of receiving cleared payment. |
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