Picture 1 of 1
Word of Mouth Marketing: How Smart Companies Get People Talking - VERY GOOD
Condition:
Shipping:
Located in: Montgomery, Illinois, United States
Delivery:
Estimated between Fri, May 31 and Wed, Jun 5 to 43230
Returns:
Payments:
Shop with confidence
Seller information
- 98.1% positive feedback
Registered as a Business Seller
Seller assumes all responsibility for this listing.
eBay item number:276428432157
Item specifics
- Condition
- Brand
- Unbranded
- MPN
- Does not apply
- ISBN
- 9781419593338
- Book Title
- Word of Mouth Marketing : How Smart Companies Get People Talking
- Item Length
- 9in
- Publisher
- Kaplan Publishing
- Publication Year
- 2006
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.8in
- Genre
- Business & Economics
- Topic
- Marketing / General, General, Advertising & Promotion
- Item Width
- 6in
- Item Weight
- 14.7 Oz
- Number of Pages
- 184 Pages
About this product
Product Information
With straightforward advice and humour, marketing expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth. Learn the five essential steps that make word of mouth work and everything you need to get started using them. Understand the real ......
Product Identifiers
Publisher
Kaplan Publishing
ISBN-10
1419593331
ISBN-13
9781419593338
eBay Product ID (ePID)
127408640
Product Key Features
Book Title
Word of Mouth Marketing : How Smart Companies Get People Talking
Format
Trade Paperback
Language
English
Topic
Marketing / General, General, Advertising & Promotion
Publication Year
2006
Genre
Business & Economics
Number of Pages
184 Pages
Dimensions
Item Length
9in
Item Height
0.8in
Item Width
6in
Item Weight
14.7 Oz
Additional Product Features
Lc Classification Number
Hf5827.95.S47 2006
Reviews
"It's an actionable guide for anyone looking to capture the power of word of mouth. Andy has written a book that shows just how simple it is to get people talking about your business. You should read this book and then tell a friend." -- Brad Santeler, Director, Kimberly-Clark "The coolest book on the hottest topic in marketing and communication. Andy tells it all and tells it like it really is. No hype. No smoke and mirrors. No overblown promises." -- Don E. Schultz, Professor Emeritus-in-Service, Northwestern University "Word of mouth is the valuable currency in today's advertising-saturated world. Andy Sernovitz has written a book packed with ideas on how to do word of mouth marketing the right way." -- Jackie Huba and Ben McConnell, authors of "Creating Customer Evangelists", "There is no wasted word in this practical guide. Pure nuts-and-bolts how-to's for people who want to start implementing a word of mouth marketing program today. Other books cover the theory, but Andy gets to the actual action best." - George Silverman, author ofThe Secrets of Word-of-Mouth Marketing "Andy Sernovitz's book will give all marketers a reason to talk. Sernovitz not only legitimizes word of mouth marketing, he provides THE roadmap to what drives it." - MaryLee Sachs, Chairman, US, Hill & Knowlton, Inc. "Forget the overinflated hype that characterizes many business books. Andy has written a 'real world' guide." - Paul M. Rand, Partner, Global Chief Development and Innovation Officer, Ketchum "There is a wrong way and a right way to market in a networked world. Andy lays out simple steps to ethical and effective messaging." - Shawn Gold, Senior Vice President, MySpace "Andy brings it together perfectly: the vision, the strategy, and the practical how-to. It's all here." - Geoff Ramsey, CEO, eMarketer , "There is no wasted word in this practical guide. Pure nuts-and-bolts how-to's for people who want to start implementing a word of mouth marketing program today. Other books cover the theory, but Andy gets to the actual action best." -- George Silverman, author of "The Secrets of Word-of-Mouth Marketing""" "Andy Sernovitz's book will give all marketers a reason to talk. Sernovitz not only legitimizes word of mouth marketing, he provides THE roadmap to what drives it." -- MaryLee Sachs, Chairman, US, Hill & Knowlton, Inc. "Forget the overinflated hype that characterizes many business books. Andy has written a 'real world' guide." -- Paul M. Rand, Partner, Global Chief Development and Innovation Officer, Ketchum "There is a wrong way and a right way to market in a networked world. Andy lays out simple steps to ethical and effective messaging." -- Shawn Gold, Senior Vice President, MySpace "Andy brings it together perfectly: the vision, the strategy, and the practical how-to. It's all here." -- Geoff Ramsey, CEO, eMarketer
Copyright Date
2006
Target Audience
Trade
Afterword by
Kawasaki, Guy
Lccn
2006-024165
Dewey Decimal
659.13/3
Dewey Edition
22
Illustrated
Yes
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:276428432157
Shipping and handling
Item location:
Montgomery, Illinois, United States
Ships to:
Canada, Mexico, United States
Excludes:
Africa, Asia, Barbados, Bermuda, Central America and Caribbean, Europe, French Guiana, French Polynesia, Greenland, Guadeloupe, Libya, Martinique, Middle East, New Caledonia, Oceania, Reunion, Russian Federation, Saint Pierre and Miquelon, South America, Southeast Asia, Ukraine, Venezuela
| Shipping and handling | To | Service | Delivery*See Delivery notes |
|---|---|---|---|
| Free shipping | United States | Economy Shipping (USPS Media MailTM) | Estimated between Fri, May 31 and Wed, Jun 5 to 43230 |
| US $4.95 (approx C $6.78) | United States | Standard Shipping (DGM SmartMail Expedited) | Estimated between Mon, Jun 3 and Fri, Jun 7 to 43230 |
| US $10.95 (approx C $15.00) | United States | Expedited Shipping (FedEx 2Day®) | Estimated between Wed, May 29 and Thu, May 30 to 43230 |
| Handling time |
|---|
| Will usually ship within 1 business day of receiving cleared payment. |
| Taxes |
|---|
| Seller charges sales tax in |
Sales tax for an item #276428432157
Sales tax for an item #276428432157
Seller collects sales tax for items shipped to the following provinces:
| Province | Sales Tax Rate |
|---|
Return policy
| After receiving the item, contact seller within | Refund will be given as |
|---|---|
| 30 days after the buyer receives it | Money Back |
The seller is responsible for return shipping costs.
Payment details
Payment methods
Popular categories from this store
Seller feedback (5,915,165)
5***u (3374)- Feedback left by buyer.
Past month
Verified purchase
🏆 SUPER STAR 🤩 AMAZING PHOTOS 🎯 ACCURATE DESCRIPTION ✏️ GENUINE PRODUCTS 💎 HIGH QUALITY 🍯 SUPER PRICES 💰 EASY TO WORK WITH 🍰 ECONOMY HANDLING ⏱️ FAST SHIPPING 🚀 BUBBLE PACKAGE 📦 ARRIVED WITHIN DAYS 🌎 EXCEPTIONAL COMMUNICATION 🎙️ OUTSTANDING CUSTOMER SERVICE 🛎️ GREAT SENSE OF HUMOR 🍿 TOTAL ASSET TO THE EBAY-ECO SYSTEM 🥇 SAVED SELLER 🎱 PROMT REPLY FOR RETURNS 🎯 WOULD BUY FROM AGAIN 🧲 UNDER PROMISES OVER DELIVERS ⛳️ MADE ME VERY HAPPY 🌈 LEFT POSITIVE FEEDBACK 🌼 THANK YOU! 😇 A+++
z***z (602)- Feedback left by buyer.
Past 6 months
Verified purchase
🏆 SUPER STAR 🤩 AMAZING PHOTOS 🎯 ACCURATE DESCRIPTION ✏️ GENUINE PRODUCTS 💎 HIGH QUALITY 🍯 SUPER PRICES 💰 EASY TO WORK WITH 🍰 ECONOMY HANDLING ⏱️ FAST SHIPPING 🚀 BUBBLE PACKAGE 📦 ARRIVED WITHIN DAYS 🌎 EXCEPTIONAL COMMUNICATION 🎙️ OUTSTANDING CUSTOMER SERVICE 🛎️ GREAT SENSE OF HUMOR 🍿 TOTAL ASSET TO THE EBAY-ECO SYSTEM 🥇 SAVED SELLER 🎱 PROMT REPLY FOR RETURNS 🎯 WOULD BUY FROM AGAIN 🧲 UNDER PROMISES OVER DELIVERS ⛳️ MADE ME VERY HAPPY 🌈 LEFT POSITIVE FEEDBACK 🌼 THANK YOU! 😇 A+++
n***e (403)- Feedback left by buyer.
Past 6 months
Verified purchase
This item didn’t come in exactly as pictured, but the seller responded immediately and was very gracious in offering me a partial refund even bough I wasn’t expecting one for what I paid for the item. I have bought from this seller before, and they are reputable and stand behind the products they sell. My other transactions with them have been perfect. Great communication. Packaging and price were good. Fairly fast shipping, too. Thanks.