What Were They Thinking? : Crisis Communication: the Good, the Ba
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What Were They Thinking? : Crisis Communication: the Good, the Ba
Free US Delivery | ISBN:0813543614
US $6.41
ApproximatelyC $8.72
Condition:
“Used book that is in excellent condition. May show signs of wear or have minor defects. 100% ”... Read moreabout condition
Very Good
A book that does not look new and has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See the seller’s listing for full details and description of any imperfections.
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Located in: Mishawaka, Indiana, United States
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eBay item number:277065522714
Item specifics
- Condition
- Very Good
- Seller Notes
- Publication Name
- Rutgers University Press
- ISBN
- 9780813543611
About this product
Product Identifiers
Publisher
Rutgers University Press
ISBN-10
0813543614
ISBN-13
9780813543611
eBay Product ID (ePID)
66586632
Product Key Features
Book Title
What Were They Thinking? : Crisis Communication: the Good, the Bad, and the Totally Clueless
Number of Pages
192 Pages
Language
English
Publication Year
2008
Topic
Business Communication / General, Communication Studies, Media Studies, Public Relations, Decision-Making & Problem Solving
Genre
Social Science, Language Arts & Disciplines, Business & Economics
Format
Hardcover
Dimensions
Item Height
0.9 in
Item Weight
15.2 Oz
Item Length
8.7 in
Item Width
8 in
Additional Product Features
Intended Audience
Trade
LCCN
2007-048328
Dewey Edition
22
Reviews
Heaven forbid you should find yourself or your company with a public relations crisis on your hands. But if you do, Steve Adubato has a wealth of common sense for how to weather the storm with a minimum of damage., Steve Adubato is one of my favorites. He has a clear point of view and isn't afraid to share it, particularly when it comes to media issues and media coverage of important stories., Steve is a media expert, a street-smart guy with powerful insight that makes this book so relevant for our time., "Read this book now before you have to ask yourself, 'What was I thinking?' Steve's sage advice definitely beats 'on-the job-training!'" Lucia DiNapoli Gibbons, regional president, Wachovia
Dewey Decimal
658.4/056
Table Of Content
ContentsAcknowledgmentsIntroductionChapter 1 Johnson & Johnson's Tylenol Scare: Getting It RightChapter 2 The Exxon Valdez Oil Tanker Spill: The Invisible and Clueless CEOChapter 3 The New York Knicks: Know When to Fold 'EmChapter 4 Chaos in a West Virginia Coal Mine: "They're alive!"Chapter 5 The Church's Pedophilia Scandal: Skeletons in the ClosetChapter 6 Dick Cheney: Misfiring Under PressureChapter 7 The Glen Ridge "Rape" Case: "Stand by our boys."Chapter 8 The Death of Pat Tillman: The Cover-up is Always WorseChapter 9 Rudy Giuliani: A Tale of Two LeadersChapter 10 Christie Whitman and the EPA: Coming Clean on Ground ZeroChapter 11 Prudential's Terror Threat: The "Rock" Gets It RightChapter 12 Virginia Tech: A Deadly Delay?Chapter 13 Don Imus: "I can't get anywhere with you people."Chapter 14 Jon Corzine: Getting It Right . . . And Getting It WrongChapter 15 Jet Blue Airways: A Late Night DisasterChapter 16 Big Mouth Bill O'Reilly: Knowing When to Shut UpChapter 17 Taco Bell's E. Coli Scare: Good Intentions Aren't EnoughChapter 18 The New York Times: Covering Up For Jayson BlairChapter 19 The Duke "Rape" Case: A Rush to InjusticeChapter 20 Alberto Gonzales: Paying the Price for Playing with WordsChapter 21 NFL Boss Roger Goodell: Scoring Big Points Under PressureChapter 22 FEMA Fails During Katrina: Talk About "Clueless"Notes
Synopsis
Some corporations spend millions of dollars on so-called "crisis communication plans." Others offer lip service, avoiding the subject like the plague. They simply hope for the best, praying that they never face a crisis. Either way, as Steve Adubato says, "Wishful thinking is no substitute for a strategic plan." Nationally recognized communication coach and four-time Emmy Awardûwinning broadcaster Steve Adubato has been teaching, writing, and thinking about comm¡unication, leadership, and crisis communication for nearly two decades. In What Were They Thinking? Adubato examines twenty-two controversial and complex public relations and media mishaps, many of which were played out in public. Among cases and people discussed are: The Johnson & Johnson Tylenol scare: Perhaps the best crisis management ever Don Imus: Sometimes saying "sorry" is too little too late Former Attorney General Alberto Gonzales: Authority does not put you above questioning Bill O'Reilly: Know when to stop defending yourself and save face Former EPA Administrator Christie Whitman: Proof that your written words can come back to haunt you Hurricane Katrina: A natural disaster that led to a larger governmental disaster The Catholic Church's pedophilia scandal: Denial won't get rid of the skeletons in your closet Arranged in short chapters detailing each case individually, the book provides a brief history of the topics and answers the questions: Who got it right? Who got it wrong? What can the rest of us learn from them?, Some corporations spend millions of dollars on so-called "crisis communication plans." Others offer lip service, avoiding the subject like the plague. They simply hope for the best, praying that they never face a crisis. Either way, as Steve Adubato says, "Wishful thinking is no substitute for a strategic plan." Nationally recognized communication coach and four-time Emmy Award winning broadcaster Steve Adubato has been teaching, writing, and thinking about comm unication, leadership, and crisis communication for nearly two decades. In What Were They Thinking? Adubato examines twenty-two controversial and complex public relations and media mishaps, many of which were played out in public. Among cases and people discussed are: The Johnson & Johnson Tylenol scare: Perhaps the best crisis management ever Don Imus: Sometimes saying "sorry" is too little too late Former Attorney General Alberto Gonzales: Authority does not put you above questioning Bill O'Reilly: Know when to stop defending yourself and save face Former EPA Administrator Christie Whitman: Proof that your written words can come back to haunt you Hurricane Katrina: A natural disaster that led to a larger governmental disaster The Catholic Church's pedophilia scandal: Denial won't get rid of the skeletons in your closet Arranged in short chapters detailing each case individually, the book provides a brief history of the topics and answers the questions: Who got it right? Who got it wrong? What can the rest of us learn from them?, In What Were They Thinking? Adubato examines twenty-two controversial and complex public relations and media mishaps, many of which were played out in public.
LC Classification Number
HD49
Item description from the seller
Seller feedback (4,281,908)
- c***m (410)- Feedback left by buyer.Past monthVerified purchaseAAA+++; Excellent Service; Great Pricing; Fast Delivery-Faster Than Expected to Hawaii using free shipping USPS Ground Mail, Received 06/24; Paperback book in Great Condition as Described ; TLC Packaging; Excellent Seller Communication, Sends updates . Highly Recommended!, Thank you very much!
- e***g (56)- Feedback left by buyer.Past 6 monthsVerified purchaseExcellent prices on used books in great condition. Shipped out quickly. Product condition is accurate to rating in listing. Thanks! NOTE: For this particular book (I ordered several), it came in a soft cover rather than hard cover as the listing stated. I contacted the seller and they responded promptly. They agreed that it was a listing error and provided me with a full refund for this book (without return required) proving they are both a responsible and trustworthy seller.
- 7***j (779)- Feedback left by buyer.Past 6 monthsVerified purchaseI recently purchased an item from this eBay seller, and I couldn't be happier with the experience. From the prompt communication to the fast shipping, everything was handled with utmost professionalism. The item arrived exactly as described and was well-packaged to ensure its safety during transit. The seller was courteous and responsive, making the entire transaction smooth and hassle-free. I highly recommend this seller to anyone looking for quality products and excellent service.Nauvoo : Mormon City on the Mississippi River Hardcover Raymond B (#316178470305)
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Seller feedback (4,281,908)
- c***m (410)- Feedback left by buyer.Past monthVerified purchaseAAA+++; Excellent Service; Great Pricing; Fast Delivery-Faster Than Expected to Hawaii using free shipping USPS Ground Mail, Received 06/24; Paperback book in Great Condition as Described ; TLC Packaging; Excellent Seller Communication, Sends updates . Highly Recommended!, Thank you very much!
- e***g (56)- Feedback left by buyer.Past 6 monthsVerified purchaseExcellent prices on used books in great condition. Shipped out quickly. Product condition is accurate to rating in listing. Thanks! NOTE: For this particular book (I ordered several), it came in a soft cover rather than hard cover as the listing stated. I contacted the seller and they responded promptly. They agreed that it was a listing error and provided me with a full refund for this book (without return required) proving they are both a responsible and trustworthy seller.
- 7***j (779)- Feedback left by buyer.Past 6 monthsVerified purchaseI recently purchased an item from this eBay seller, and I couldn't be happier with the experience. From the prompt communication to the fast shipping, everything was handled with utmost professionalism. The item arrived exactly as described and was well-packaged to ensure its safety during transit. The seller was courteous and responsive, making the entire transaction smooth and hassle-free. I highly recommend this seller to anyone looking for quality products and excellent service.Nauvoo : Mormon City on the Mississippi River Hardcover Raymond B (#316178470305)