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The Brand Gap: How to Bridge the Distance Between Business Strategy and Desig…
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eBay item number:284164362208
Item specifics
- Condition
- Good
- Seller Notes
- Subject
- Consumer Guides, E-Commerce / Internet Marketing
- ISBN
- 9780735713307
- Subject Area
- Business & Economics, Référence
- Publication Name
- Brand Gap : How to Bridge the Distance between Business Strategy and Design
- Item Length
- 8 in
- Publisher
- New Riders Publishing
- Publication Year
- 2003
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.5 in
- Item Width
- 5.2 in
- Item Weight
- 8.6 Oz
- Number of Pages
- 192 Pages
About this product
Product Information
Bridge the gap between strategy and creativity to develop an enduring brand as you rebuild your Web site or business strategy.
Product Identifiers
Publisher
New Riders Publishing
ISBN-10
0735713308
ISBN-13
9780735713307
eBay Product ID (ePID)
2395193
Product Key Features
Publication Name
Brand Gap : How to Bridge the Distance between Business Strategy and Design
Format
Trade Paperback
Language
English
Subject
Consumer Guides, E-Commerce / Internet Marketing
Publication Year
2003
Type
Textbook
Subject Area
Business & Economics, Référence
Number of Pages
192 Pages
Dimensions
Item Length
8 in
Item Height
0.5 in
Item Width
5.2 in
Item Weight
8.6 Oz
Additional Product Features
LCCN
2002-110725
Lc Classification Number
Hd69.B7
Table of Content
Introduction. What a Brand Isn't. Why is Brand Suddenly Hot? In Verisign We Trust. What's Your Brand Worth? Brand Happens. The Brand Gap. Introducing the Charismatic Brand. Discipline 1. Differentiate. Three Little Questions. It's DifferentI Like It. The Evolution of Marketing. Globalism vs. Tribalism. Focus, Focus, Focus. Are You Growing or Harvesting Your Brand? Discipline 2. Collaborate. It Takes a Village to Build a Brand. The New Collaboratives. Hooray for Hollywood. The Power of Prototypes. Discipline 3. Innovate. Where the Rubber Meets the Road. When Everybody Zigs, Zag. Brand or Bland? Those Crazy New Names. Icons and Avatars. It's All Packaging. Does Our Website Look Fat in This Dress? Discipline 4. Validate. The New Communication Model. People Are Different. Test Is Not a Four-letter Word. The Myth of Focus Groups. How to Avoid Getting Skewed. The Swap Test. The Concept Test. The Field Test. What are We Looking For? Discipline 5. Cultivate The Living Brand. Every day You Write the Book. The Brand As a Compass. Protecting the Brand. Where Are All the CBOs? The Virtuous Circle. Take-home Lessons. Recommended Reading. Acknowledgments. Index. Colophon. About the Author.
Copyright Date
2003
Target Audience
Trade
Dewey Decimal
658.827
Dewey Edition
21
Illustrated
Yes
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eBay item number:284164362208
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| Shipping and handling | To | Service | Delivery*See Delivery notes |
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- Jan 15, 2018
A must read!
Verified purchase: YesCondition: Pre-OwnedSold by: thrift.books
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