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The Economist: Marketing for Growth - 9781846689055
GBP 12.41
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- Buy It NowThe Economist: Marketing for Growth - 9781846689055
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Item specifics
- Condition
- Book Title
- The Economist: Marketing for Growth
- ISBN
- 9781846689055
About this product
Product Information
Marketing for Growth is a guide to how the marketing function within a business can and should become its most important driver of growth. Marketers play a crucial role in generating revenue and they can play an equally important role in how revenues translate into profit. Growth is also about becoming a better business by being smarter or more efficient, and growing in a sustainable way. This involves developing and improving products, processes and standard of service. Marketers have their ear to the ground and therefore are often the first to pick up on changing customer needs and behaviour and the forces at play in markets. This increases the impact marketing should have on all those aspects of a business. The book is in three parts: the first part explores who are the most valuable customers, the second the most effective ways to drive revenue growth and the third the best ways to improve profitability. It combines insight and practical guidance, and is supported by a wealth of hard data and anecdotal evidence based on the experiences of a wide range of business in Britain, America, Europe and Asia. Among the firms featured are Amazon, China Mobile, Dove, Goldman Sachs, Haier, ING Direct, Lenovo, Mini, Procter & Gamble, Red Bull, Target, Twitter, Virgin and Zara.
Product Identifiers
Publisher
Profile Books
ISBN-13
9781846689055
eBay Product ID (ePID)
178304515
Product Key Features
Number of Pages
224 Pages
Publication Name
The Economist: Marketing for Growth: the Role of Marketers in Driving Revenues and Profits
Language
English
Subject
Business
Publication Year
2014
Type
Textbook
Format
Paperback
Dimensions
Item Height
216 mm
Item Weight
241 g
Item Width
135 mm
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Seller business information
VAT number: GB 976952259
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- u***t (2253)- Feedback left by buyer.Past 6 monthsVerified purchaseA smooth and professional transaction throughout. The item was exactly as described, clearly listed, and fairly priced. Communication from the seller was prompt, polite, and helpful, with dispatch confirmed quickly. The parcel was securely packaged and arrived in excellent condition, ahead of the expected delivery date. Care was taken at every stage of the process. I would be happy to buy from this seller again—many thanks for a reliable and well-handled sale.Wagons of the Early British Rail Era - 9781905505104 (#314125771846)
- w***r (65)- Feedback left by buyer.Past 6 monthsVerified purchaseItem as described and despatched in quick time. Item arrived within 3 days and was well packaged. Item was much cheaper than I found elsewhere online. I had a query about my order and the seller responded on the same day and sorted everything out. Would happily buy from seller againAbsolute Swamp Thing by Alan Moore Vol. 3 - 9781779512192 (#314607417279)
- e***e (1000)- Feedback left by buyer.Past monthVerified purchasebooks--etc are one of the most reliable and good value companies to sell books on eBay. Every order I have had from them has been of super quality, pristine, and exactly as described, sent perfectly & securely packaged. They are not the fastest to dispatch, but they are fairly fast, and importantly, this is a company to use when it REALLY matters, and top quality is vital. Superb supplier, great eBayer. Many thanks.
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Seller feedback (597,725)
- u***t (2253)- Feedback left by buyer.Past 6 monthsVerified purchaseA smooth and professional transaction throughout. The item was exactly as described, clearly listed, and fairly priced. Communication from the seller was prompt, polite, and helpful, with dispatch confirmed quickly. The parcel was securely packaged and arrived in excellent condition, ahead of the expected delivery date. Care was taken at every stage of the process. I would be happy to buy from this seller again—many thanks for a reliable and well-handled sale.Wagons of the Early British Rail Era - 9781905505104 (#314125771846)
- w***r (65)- Feedback left by buyer.Past 6 monthsVerified purchaseItem as described and despatched in quick time. Item arrived within 3 days and was well packaged. Item was much cheaper than I found elsewhere online. I had a query about my order and the seller responded on the same day and sorted everything out. Would happily buy from seller againAbsolute Swamp Thing by Alan Moore Vol. 3 - 9781779512192 (#314607417279)
- e***e (1000)- Feedback left by buyer.Past monthVerified purchasebooks--etc are one of the most reliable and good value companies to sell books on eBay. Every order I have had from them has been of super quality, pristine, and exactly as described, sent perfectly & securely packaged. They are not the fastest to dispatch, but they are fairly fast, and importantly, this is a company to use when it REALLY matters, and top quality is vital. Superb supplier, great eBayer. Many thanks.