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Ecosystem-Led Growth : A Blueprint for Sales and Marketing Success Using the...
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Located in: Milwaukee, Wisconsin, United States
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eBay item number:285830067245
Item specifics
- Condition
- ISBN
- 9781394226832
- Book Title
- Ecosystem-Led Growth : a Blueprint for Sales and Marketing Success Using the Power of Partnerships
- Item Length
- 9.1 in
- Publisher
- Wiley & Sons, Incorporated, John
- Publication Year
- 2024
- Format
- Hardcover
- Language
- English
- Item Height
- 1 in
- Genre
- Business & Economics
- Topic
- Marketing / General, Development / Business Development, Economics / General, Sales & Selling / General
- Item Width
- 6.2 in
- Item Weight
- 16 Oz
- Number of Pages
- 240 Pages
About this product
Product Information
A blueprint to new levels of company growth leveraging your firm's Partner Ecosystem In Ecosystem-Led Growth: A Blueprint For Sales and Marketing Success Using the Power of Partnerships, veteran entrepreneur and tech leader Bob Moore delivers an intuitive and insightful guide to using your company's Partner Ecosystem to unlock countless leads, break sales records, scale your organization, and build a once-in-a-generation business. In the book, you'll discover why partnerships are no longer the domain of "partner people" schmoozing at conferences. Instead, they can be used to unlock vast amounts of data, new relationships, and scalable growth plays. You'll learn about: Transformational technologies that bring partner data to your fingertips Savvy companies and executives who convert that data into untapped growth opportunities Real-world examples of go-to-market leaders at dozens of leading tech companies implementing a powerful new perspective on growth An indispensable roadmap to an exciting new strategy for scaling your firm, Ecosystem-Led Growth will earn a place on the bookshelves of managers, executives, founders, entrepreneurs, salespeople, marketers, and anyone else interested in taking their company to new heights.
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
1394226837
ISBN-13
9781394226832
eBay Product ID (ePID)
10062048946
Product Key Features
Book Title
Ecosystem-Led Growth : a Blueprint for Sales and Marketing Success Using the Power of Partnerships
Format
Hardcover
Language
English
Topic
Marketing / General, Development / Business Development, Economics / General, Sales & Selling / General
Publication Year
2024
Genre
Business & Economics
Number of Pages
240 Pages
Dimensions
Item Length
9.1 in
Item Height
1 in
Item Width
6.2 in
Item Weight
16 Oz
Additional Product Features
Intended Audience
Trade
Lc Classification Number
Hd69.S8m66 2024
Table of Content
Acknowledgments ix Introduction 1 Part 1 My $2.6 Billion Mistake 5 1 Muscle Memory and Scar Tissue 7 A Revolution in Business Intelligence 8 The Rollercoaster of Product- Market Fit 10 2 Disruption Is Cool Until It Happens to You 13 Amazon's Big Move 13 The Modern Data Stack Is Born 17 The Ecosystem Effect 18 3 How Partner Ecosystems Saved My Career 21 Part 2 The Ecosystem Revolution 25 4 Decoding the Confusing Language of Partnerships 27 Tech Partnerships 32 Channel Partnerships 36 Strategic Partnerships 38 Marketplaces 40 Partner Relationship Management 42 5 Why Legacy Partnerships Were Set Up to Fail 47 6 The Ecosystem Data Layer Arrives 55 7 Why Now? The Disruption of Growth as We Know It 63 Inbound Marketing and the Great AI Reset 64 Outbound Sales: A Negative- Sum Game 70 A Targeted Attack on Targeted Ads 74 Sales Intelligence: The Bundling Era 76 Product- Led Growth: A Different Animal 81 Another Door Opens 85 Part 3 Beginning Your ELG Journey 87 8 Is ELG Right for Me? 89 Value Proposition 89 Company Scale 91 The ELG Readiness Matrix 91 9 Getting Buy- In for ELG 95 Setting the Right Goals 95 Attributing Success to ELG 97 Eliminating Partner Team Baggage 101 10 Overcoming Security and Privacy Objections 107 Can I Trust My ELG Platform? 108 Does ELG Itself Expose Me to Risk? 111 11 Powering Up Your Account Mapping Matrix 121 Part 4 The ELG Playbooks 125 12 The ELG Playbook Map 127 13 Ecosystem Development: Populate Your Partner Ecosystem with Winners 131 Prioritizing Partners 133 Curating Data Access 137 The Partner Prioritization Matrix 139 14 Ecosystem- Led Marketing: Fill Your Funnel with Ecosystem Qualified Leads 143 The Ecosystem Qualified Lead (EQL) 144 Generating EQLs with Second- Party Data 146 Marketing Automation and Account- Based Marketing 148 Outbound: Upgrade Your SDRs to PDRs 151 Reinventing Event Strategy 155 Turning Investors into Pipeline Generation Engines 159 15 Ecosystem- Led Sales: Close Bigger, Better Customers Faster 163 Strategy and Buy- In: The ELG Sales Tetrahedron 164 Meeting Sellers Where They Are 170 Co- Selling 177 Hyperscaler Cloud Marketplaces 185 Training, Enablement, and Accountability 187 16 Ecosystem- Led Customer Success: Eliminate Churn and Grow Accounts 193 Driving Customer Success with Tech Partners 195 Driving Customer Success with Channel Partners 198 Conclusion: The Future of ELG 203 Glossary 205 Bibliography 217 Author Bio 223 Index 225
Copyright Date
2024
Lccn
2023-050164
Dewey Decimal
658.8
Dewey Edition
23
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:285830067245
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| Shipping and handling | To | Service | Delivery*See Delivery notes |
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| US $4.87 (approx C $6.68) | United States | Economy Shipping (USPS Media MailTM) | Estimated between Wed, Jun 12 and Sat, Jun 15 to 43230 |
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