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Murray, Angela : Teach Yourself PR (Teach Yourself Genera FREE Shipping, Save £s
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Located in: England, United Kingdom
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Estimated between Mon, Jul 8 and Wed, Jul 24 to 43230
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Seller information
- 99.2% positive feedback
Registered as a Business Seller
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eBay item number:294257522137
Item specifics
- Condition
- Good
- Seller Notes
- Book Title
- Teach Yourself PR (Teach Yourself Genera
- ISBN
- 9780340886885
- Publication Year
- 2005
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Teach Yourself Pr
- Item Height
- 199mm
- Publisher
- John Murray Press
- Item Width
- 128mm
- Subject
- Marketing
- Item Weight
- 187g
- Number of Pages
- 192 Pages
About this product
Product Information
PR is an important part of running any successful business, yet many people are unaware of its potential and therefore unable to exploit it to the full. Teach Yourself Public Relations covers all aspects of the field, including PR campaigns, media liaisons, communicating with your audience, sponsorship, entertainment, crisis management and using PR professionals. Current trends and technologies are also included to ensure that this book is current and relevant to all types of business. Spin, careers in PR and media relations are covered in detail. Topics include: - Planning a PR campaign - Media relations - Audience communication - Sponsorship - Entertaining and corporate hospitality - Internal PR - Specialist PR - Evaluating success Useful addresses and further reading are also included to enable you to take your campaigns in a number of directions.
Product Identifiers
Publisher
John Murray Press
ISBN-13
9780340886885
eBay Product ID (ePID)
89539353
Product Key Features
Publication Name
Teach Yourself Pr
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2005
Type
Textbook
Number of Pages
192 Pages
Dimensions
Item Height
199mm
Item Width
128mm
Item Weight
187g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
Value Added Tax Number:
- GB 226498384
Seller assumes all responsibility for this listing.
eBay item number:294257522137
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