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The Invisible Touch: The Four Keys to Mod- hardcover, Harry Beckwith, 0446524174 - Picture 1 of 1
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The Invisible Touch: The Four Keys to Mod- hardcover, Harry Beckwith, 0446524174

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Price:
US $4.30
ApproximatelyC $5.88
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Located in: Memphis, Tennessee, United States
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eBay item number:295492417944
Last updated on Jun 21, 2024 11:14:55 EDTView all revisionsView all revisions

Item specifics

Condition
Good: A book that has been read but is in good condition. Very minimal damage to the cover including ...
ISBN
9780446524179
Book Title
Invisible Touch : the Four Keys to Modern Marketing
Publisher
Grand Central Publishing
Item Length
7.7 in
Publication Year
2000
Format
Hardcover
Language
English
Item Height
1 in
Author
Harry Beckwith
Genre
Business & Economics
Topic
Industries / Service, Marketing / General
Item Weight
11.4 Oz
Item Width
5.2 in
Number of Pages
256 Pages

About this product

Product Information

The beauty of marketing is that it happens when we're looking but not noticing. Before you know it, we're using Yahoo! as a search engine, even though serious researchers will tell you that Alta Vista and Dogpile are better. We're buying products that cost more and perform worse, simply because the marketing and branding of those products tells us there's a value there, even if objective analysis tells us otherwise. In The Invisible Touch, Harry Beckwith tells us the obvious--what was right in front of our faces. But because of the blinders we wear, because of the way we've been educated, socialized, or just plain bamboozled, we can't see it as clearly as he can. Thus, in each of his "four keys to modern marketing"--price, branding, packaging, relationships--he offers counterintuitive information that could make or break a business plan. For example, he explains in great detail why a higher price is better than a lower one; why every business, from Apple Computer to the U.S. Army, is a brand-name to be cherished and nurtured; why the orangest orange sells better than the least orange orange, even if both pieces of fruit taste exactly the same; and why the best service providers always remember your name and what you like to drink. This is a business book, but one that everyone who works for a living should read. Pick any page, and you'll find insights that could make you a better teacher, a better salesperson, a better employee in any trade. Beckwith drives home the idea that we're all in the business of marketing ourselves, and we're in that business every waking hour. --Lou Schuler

Product Identifiers

Publisher
Grand Central Publishing
ISBN-10
0446524174
ISBN-13
9780446524179
eBay Product ID (ePID)
1614691

Product Key Features

Book Title
Invisible Touch : the Four Keys to Modern Marketing
Number of Pages
256 Pages
Language
English
Publication Year
2000
Topic
Industries / Service, Marketing / General
Genre
Business & Economics
Author
Harry Beckwith
Format
Hardcover

Dimensions

Item Height
1 in
Item Weight
11.4 Oz
Item Length
7.7 in
Item Width
5.2 in

Additional Product Features

Intended Audience
Trade
Dewey Edition
21
Lccn
99-048663
Dewey Decimal
658.8
Lc Classification Number
Hd9980.5.B423 2000
Copyright Date
2000

Item description from the seller

gulfcoastllc

gulfcoastllc

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Reasonable shipping cost
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Shipping speed
5.0
Communication
4.9

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s***e (384)- Feedback left by buyer.
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Book in good condition as described (the package was damaged in shipment and looks like someone cut it with a sharp blade. Only missing a piece off back corner and top corner of last 2 pages - not seller’s fault!) I am very pleased with my purchase - great price, smooth transaction, great communication and fast ship. Recommend this seller to all. Thank you!
New Tales of the Vampires: includes Pandora- paperback, 9780345476869, Anne Rice (#305494250527)
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A very sad story, but an excellent account of the holocaust. A book I would recommend others to read, particularly since antisemitism is quickly rising in the USA, and around the world. It should be a must read in schools! The transaction was smooth. The book arrived quickly, came as described. and was securely packed. Also, very reasonably priced! Would definitely buy from this seller again! Highly recommend!
I Have Lived A Thousand Years: G- 9780689823954, paperback, Livia Bitton-Jackson (#296277155036)
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AAAAA+++ SELLER! Product was exactly as described. Shipped fast. Packaged well. Reasonable shipping cost. Good communication. THANKS!!!!!
The Shape Shifter - hardcover, Tony Hillerman, 9780060563455 (#294913802356)
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