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GOING VISUAL: USING IMAGES TO ENHANCE PRODUCTIVITY, By Alexis Gerard & Mint - Picture 1 of 1
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GOING VISUAL: USING IMAGES TO ENHANCE PRODUCTIVITY, By Alexis Gerard & Mint

Gramsietreasures
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US $12.95
ApproximatelyC $17.82
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Brand New
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Located in: Charlotte, North Carolina, United States
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eBay item number:295876787013
Last updated on Aug 10, 2025 09:16:00 EDTView all revisionsView all revisions

Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
ISBN-10
0471710253
Publication Name
Wiley
Type
Hardcover
ISBN
9780471710257

About this product

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0471710253
ISBN-13
9780471710257
eBay Product ID (ePID)
43556272

Product Key Features

Book Title
Going Visual : Using Images to Enhance Productivity, Decision-Making and Profits
Number of Pages
264 Pages
Language
English
Topic
Business Communication / General, General
Publication Year
2005
Illustrator
Yes
Genre
Art, Business & Economics
Author
Bob Goldstein, Guy. Kawasaki, Alexis Gerard
Format
Hardcover

Dimensions

Item Height
0.9 in
Item Weight
17.2 Oz
Item Length
9.3 in
Item Width
6.4 in

Additional Product Features

Intended Audience
Trade
LCCN
2004-028847
Dewey Edition
22
Dewey Decimal
658.4/5
Table Of Content
Introduction.Chapter 1. Visual Communication - A Short History.Chapter 2. The Five Action Steps and Four Essential Requirements of a Going Visual Strategy.Chapter 3. Putting GOING VISUAL into Practice.Chapter 4. Solopreneurs: How a Small-Office or Home-Office (SOHO) Business Grows by Going Visual.Chapter 5. Imaging Every Day and Everywhere: How a Midsized Business Wins by Going From Text to Image.Chapter 6. Smart Images: Making Images Work Systemically Over Time, Throughout a Larger Company.Chapter 7. Being There By Going Visual.Chapter 8. Going Further Visual, Five Future Steps.Afterword: New Challenges Ahead.
Synopsis
How and why to make visual communication a powerful competitive tool From digital cameras and camera phones to videoconferencing, visual communication technology is changing not only personal lives but global business relationships and communities of interest. Visual communication is an essential tool for every corporation-in any industry-that wants to stay competitive. Going Visual demonstrates how businesses can harness the power of digital images and video to communicate comprehensively and unambiguously. Through real-world success stories the authors outline a clear, simple, five-step plan for developing a Visual Communication Strategy that will sharpen every organization's competitive edge and improve its bottom line. Alexis Gerard (San Mateo, CA) is the founder of Future Image Inc., an imaging technology think tank whose clients include Adobe, Canon, Eastman Kodak, IBM, Intel, Procter & Gamble, and Sony. He previously held executive positions in new technologies marketing at Apple Computer. Bob Goldstein (Los Angeles, CA) has been the president and founder of ZZYZX Visual Systems, president of the Altamira Group, and a visual communication consultant to such companies as Eastman Kodak, Apple, Oracle, Microsoft, Intel, and Hewlett-Packard. Gerard and Goldstein have coauthored articles in Red Herring and Forbes., PRAISE FOR GOING VISUAL "Practical and thought-provoking, Going Visual will help any company move their business communications from good to great." -Dr. Rudy Burger, founding CEO, MIT Media Lab Europe "Our book, America 24/7, shows how new mainstream technology has dramatically democratized image making. Going Visual demonstrates compellingly how businesses can harness that same power of visual communication, through a set of broadly applicable 2best practices2 that any executive or entrepreneur can use." -Rick Smolan, coauthor of America 24/7 "At last, the technologies for digital image capture, storage, processing, and transmission converge with the long-standing needs of man to more effectively communicate visually. Gerard and Goldstein outline a practical process based on real-world examples for taking advantage of these new tools. Going Visual is a must-read for all of us interested in improving corporate effectiveness through use of imaging." -George M.C. Fisher, retired chairman and CEO, Eastman Kodak Before you read on, take a look around you. Now think about how long it would take to accurately describe to a colleague what you2ve just seen by (A) writing it down or typing it, or (B) taking a picture. You2ve now experienced just one way that using images can improve business productivity. Going Visual demonstrates how corporations and entrepreneurs can harness the power of digital images and video to sharpen an organization2s competitive edge and improve its bottom line. Through innovative research, proven strategies, and real-world business cases, Going Visual will show you how pictures are truly worth a thousand words when used as a powerful communication tool that can significantly improve your business.
LC Classification Number
HF5718.G45 2005

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  • e***a (53)- Feedback left by buyer.
    Past 6 months
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    Perfect!! The item was new in packaging as described and was packaged very well so it did not get damaged or bent in transit. It looks exactly like the pictures and definitely still looks brand new. Such good quality and a great value for the price. I can’t wait to add it to my desk collection!
    Vera Bradley Duly Noted te Collection Desk Set Collection - New (#296834762283)
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    Such a great shopping experience. Polite open communication, great quality , great deal , in the same conditions as described, and as pictured ! Appears to be appreciated over the years . Thank you !
    Vivant By Oneida Sterling Silver Place Setting(s) 5pc Heirloom VINTAGE (#294252200853)
  • n***l (1574)- Feedback left by buyer.
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    3D Halloween stickers as described, packaged well and shipped in good time-THANKS! A perfect find to compliment a photo I have in mind to use them with.
    Halloween Stickers K & Company 3D 40pc Spooky Layered Accents Embellishments NEW (#296921244748)
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