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The Public Relations Case Book By Alan Capper, Peter Cunard
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eBay item number:295920516363
Item specifics
- Condition
- Title
- The Public Relations Case Book
- ISBN
- 9781850917540
- Publication Year
- 1990
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- The Public Relations Case Book
- Item Height
- 234mm
- Publisher
- Kogan Page LTD
- Item Width
- 156mm
- Subject
- Marketing
- Item Weight
- 500g
- Number of Pages
- 180 Pages
About this product
Product Information
Through research and interviews with business leaders in the UK and USA, the authors provide an insight into how public relations campaigns are conceived, implemented and ultimately evaluated. Several case studies are included to clarify campaign strategies. The cases include: DHL, BA takes BCAL, Sellafield, Miss Pears and many others. The authors work for Granard Roland Communications, Saatchi and Saatchi's London PR company.
Product Identifiers
Publisher
Kogan Page LTD
ISBN-13
9781850917540
eBay Product ID (ePID)
90440026
Product Key Features
Publication Name
The Public Relations Case Book
Format
Hardcover
Language
English
Subject
Marketing
Publication Year
1990
Type
Textbook
Number of Pages
180 Pages
Dimensions
Item Height
234mm
Item Width
156mm
Item Weight
500g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
Value Added Tax Number:
- GB 724498118
Seller assumes all responsibility for this listing.
eBay item number:295920516363
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This book arrived with another one on which I've already commented, so I give the same comment here. Excellent ebayer. The product arrived on time and was in the condition described. It was also a hardback book, whereas I thought I had ordered a paperback. It was excellent value for money as a paperback and so it is many time more than that as a hardback. Thank you Baham Books, excellent service all round.
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