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Erfolg mit nachhaltigen Eventkonzepten
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Located in: South East, United Kingdom
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eBay item number:296183958353
Item specifics
- Condition
- PublishedOn
- 2011-11-25
- Title
- Erfolg mit nachhaltigen Eventkonzepten: Tagungsband zur 2. Konfe
- ISBN
- 9783834930750
- Publication Year
- 2011
- Type
- Textbook
- Format
- Paperback
- Language
- German
- Publication Name
- Erfolg Mit Nachhaltigen Eventkonzepten: Tagungsband Zur 2. Konferenz Fur Eventforschung an Der Tu Chemnitz
- Item Height
- 208mm
- Publisher
- Gabler Verlag
- Item Width
- 147mm
- Subject
- Marketing
- Item Weight
- 340g
- Number of Pages
- 264 Pages
About this product
Product Information
Auf der zweiten wissenschaftlichen Konferenz zur Eventforschung, die am 3. November 2010 an der TU Chemnitz stattfand, wurden aktuelle Forschungsergebnisse zum Thema Event vorgestellt und diskutiert. Aus Sicht des Marketing, der Kommunikationstheorie, der Sport- und Theaterwissenschaften, der Soziologie, der Rechtswissenschaften sowie der Informatik beleuchten die Autoren und Autorinnen neben dem Schwerpunktthema Nachhaltigkeit von Eventkonzepten aktuelle wissenschaftliche Fragen wie User Generated Events, Flash-Mob-Events, wikibasierte Loesungen und oekonomische Wirkungsanalysen.
Product Identifiers
Publisher
Gabler Verlag
ISBN-13
9783834930750
eBay Product ID (ePID)
176641935
Product Key Features
Publication Name
Erfolg Mit Nachhaltigen Eventkonzepten: Tagungsband Zur 2. Konferenz Fur Eventforschung an Der Tu Chemnitz
Format
Paperback
Language
German
Subject
Marketing
Publication Year
2011
Type
Textbook
Number of Pages
264 Pages
Dimensions
Item Height
208mm
Item Width
147mm
Item Weight
340g
Additional Product Features
Series Title
Markenkommunikation Und Beziehungsmarketing
Editor
Cornelia Zanger
Country/Region of Manufacture
Germany
Item description from the seller
Business seller information
Value Added Tax Number:
- GB 724498118
Seller assumes all responsibility for this listing.
eBay item number:296183958353
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