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JONG, CEES DE The Image of a company : manual for corporate identity 1990 First
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- Buy It NowJONG, CEES DE The Image of a company : manual for corporate identity 1990 First
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Located in: Galway IE, United Kingdom
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eBay item number:296369073321
Item specifics
- Condition
- Binding
- Hardcover
- Book Title
- The Image of a company : manual for corporate identity
- ISBN
- 9781854544049
- Publication Year
- 1990
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- The Image of a Company: Manual for Corporate Identity
- Item Height
- 250mm
- Publisher
- Phaidon Press LTD
- Item Width
- 354mm
- Subject
- Marketing, Business
- Number of Pages
- 228 Pages
About this product
Product Information
A presentation of a series of international case studies illustrating the importance of corporate identity (how companies present themselves to the outside world) which is recognised as an important management issue. In parallel with a number of international case studies, for example, Esprit, IBM, Braun, Adidas and Coca Cola, there is a manual, by Ben Bos of Total Design detailing how to achieve a distinctive corporate identity. The work provides useful information for companies of every size, with advice on expressing a company's image by means of colour, typography, forms, packaging, the use of signs, fleet-marking, publicity and promotion materials. In the same way, management issues of co-ordination and implementation are discussed and illustrated. Practical details are supplied in a full technical account of an imaginary corporate image programme. The book is intended for the use of graphic designers, managers, marketing and publicity professionals.
Product Identifiers
Publisher
Phaidon Press LTD
ISBN-13
9781854544049
eBay Product ID (ePID)
88867635
Product Key Features
Publication Name
The Image of a Company: Manual for Corporate Identity
Format
Hardcover
Language
English
Subject
Marketing, Business
Publication Year
1990
Type
Textbook
Number of Pages
228 Pages
Dimensions
Item Height
250mm
Item Width
354mm
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
Value Added Tax Number:
- GB 297887708
- IE 6402786L
Seller assumes all responsibility for this listing.
eBay item number:296369073321
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