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Polish Cold War Neon by Ilona Karwinska (2011, Hardcover 1st Edition)

US $80.99
ApproximatelyC $111.29
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Condition:
Very Good
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Item specifics

Condition
Very Good: A book that does not look new and has been read but is in excellent condition. No obvious ...
ISBN
9781935613350

About this product

Product Identifiers

Publisher
Batty Publisher, LLC, Mark
ISBN-10
1935613359
ISBN-13
9781935613350
eBay Product ID (ePID)
102911378

Product Key Features

Book Title
Polish Cold War Neon
Number of Pages
224 Pages
Language
English
Topic
Popular Culture, Europe / Poland, Advertising & Promotion, Graphic Arts / General
Publication Year
2011
Illustrator
Yes
Genre
Design, Art, Business & Economics, History
Author
Ilona Karwinska
Format
Hardcover

Dimensions

Item Height
1 in
Item Weight
50.8 Oz
Item Length
9.4 in
Item Width
11.4 in

Additional Product Features

Intended Audience
Trade
LCCN
2011-924562
Dewey Edition
22
Dewey Decimal
659.13609438
Synopsis
In 1929, the first neon sign in Poland went up in Warsaw. Popular from the start, the earliest neon signs were made to order--free in design, shape, and color, and significantly influencing other forms of advertising like poster design and typography. When the Communist regime gained power after World War II, it took a controlled interest in the medium of neon, going so far as to create Reklama, a state-run company for advertising services that held a monopoly on exterior advertising throughout Poland. Designed and built by prominent architects, graphic designers, and artists and overseen by a chief graphic designer, Polish neon signage was renowned for its outstanding technical and artistic qualities. During its peak, Reklama maintained over 1,000 neon signs, whose playfulness and folly stood out in the otherwise dark and oppressed Poland, ornamenting otherwise drab cities and towns. Today, most of the neon signs are gone, too expensive and fragile to maintain; belonging to no one, all that remains of them are their ghostly weathered "shadows." "Polish Neon: Cold War Typography and Design" tells the fascinating story of neon in Poland by preserving and celebrating the remnants of this rich and influential history. Comprising archival and contemporary photographs of these mesmerizing signs, as well as original designs and interviews with the designers, this book reveals an untold story of Poland and how a communist bureaucracy helped shape the future of graphic design and typography.
LC Classification Number
NA4050.N44

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Pear Tree Pair

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