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Marketing Management (International Students) By Philip R Kotler
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- Buy It NowMarketing Management (International Students) By Philip R Kotler
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eBay item number:301878948093
Item specifics
- Condition
- Title
- Marketing Management: Millennium Edition: International Edition
- ISBN
- 0130156841
- Publication Year
- 1999
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Marketing Management: Millennium Edition: International Edition
- Item Height
- 252mm
- Publisher
- Pearson Education (Us)
- Item Width
- 201mm
- Subject
- Management
- Item Weight
- 1369g
- Number of Pages
- 784 Pages
About this product
Product Information
This classic text, a worldwide bestseller, highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market-focused, and customer-driven action. A special focus on the 21st Century acknowledges the accelerating pace of change in the marketplace, and illustrates what leading companies are doing to meet the challenges of the new environment and the new millennium. For undergraduate/graduate courses in Marketing Management. *A millennium theme throughout shows how the World Wide Web and e-commerce are dramatically altering the marketing landscape: 21st Century sections in key chapters, along with 'Marketing for the Millennium' boxes, exercises, and margin notes. *Expanded Direct and On-line Marketing chapter: Includes revised coverage of electronic business; e-commerce; the on-line consumer; methods of conducting on-line marketing; and its advantages/disadvantages. *'Focus on Technology' exercises: Uses real organizations and real Internet Websites. *'You're the Marketer' exercises; Linked to the Marketing Plan Pro software. *Additional mini-case and in-text examples. *A managerial orientation. *An analytical approach. *A basic disciplines perspective - Includes: economics; behavioral science; management theory; and mathematics. *Draws on the rich findings of various scientific disciplines to provide students with fundamental concepts and tools. *Universal applications: e.g., products and services; consumer and business markets; profit and nonprofit organizations; domestic and foreign companies; and low- and high-tech industries. *Comprehensive and balanced coverage. *Covers all the topics an informed marketing manager needs to understand; and the major issues in strategic, tactical, and administrative marketing. *Global marketing emphasis.
Product Identifiers
Publisher
Pearson Education (Us)
ISBN-13
9780130156846
eBay Product ID (ePID)
91214866
Product Key Features
Publication Name
Marketing Management: Millennium Edition: International Edition
Format
Paperback
Language
English
Subject
Management
Publication Year
1999
Type
Textbook
Number of Pages
784 Pages
Dimensions
Item Height
252mm
Item Width
201mm
Item Weight
1369g
Additional Product Features
Country/Region of Manufacture
United States
Item description
Business seller information
Value Added Tax Number:
- GB 724498118
Seller assumes all responsibility for this listing.
eBay item number:301878948093
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0***o (68)- Feedback left by buyer.
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Book arrived on time, well packed and as described but beware offer of free postage does not include packing which would appear to be £2 as the book is clearly labelled as £1.50 - see photo
o***o (2356)- Feedback left by buyer.
Past month
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I paid £3.62 for a book in “used-very good” condition. The book arrived in very poor condition with a price label of £1.50 on the front cover! I contacted the seller and was issued a full refund in minutes. Hence the positive feedback.
a***a (21)- Feedback left by buyer.
Past 6 months
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Arrived in excellent condition. Communication and tracking the whole voyage. Great service and packaging. Thank you.
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