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Marketing Management: Analysis, Planning and Cont... by Kotler, Philip Paperback
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eBay item number:302971543939
Item specifics
- Condition
- Title
- Marketing Management: Analysis, Planning and Control
- Book Title
- Marketing Management: Analysis, Planning and Control
- ISBN
- 0132613638
- EAN
- 9780132613637
- Binding
- Paperback / softback
- Date of Publication
- 1996-07-31
- Release Title
- Marketing Management: Analysis, Planning and Control
- Artist
- Kotler, Philip
- Brand
- N/A
- Colour
- N/A
- Publication Year
- 1996
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Marketing Management: Analysis, Planning and Control
- Item Height
- 235mm
- Publisher
- Pearson Education (Us)
- Item Width
- 178mm
- Subject
- Management
- Item Weight
- 1545g
- Number of Pages
- 832 Pages
About this product
Product Information
The ninth edition of this best-selling classic marketing management text reflects the recent trends and developments in global marketing. The new edition emphasises the importance of teamwork between marketing and all other functions of the business, introduces new perspectives in successful strategic market planning, and presents additional, company examples of creative, market-focused and customer-driven action. Kloter underscores the importance of computers, telecommunications and other new technologies in improving marketing planning and performance.
Product Identifiers
Publisher
Pearson Education (Us)
ISBN-13
9780132613637
eBay Product ID (ePID)
86475323
Product Key Features
Publication Name
Marketing Management: Analysis, Planning and Control
Format
Paperback
Language
English
Subject
Management
Publication Year
1996
Type
Textbook
Number of Pages
832 Pages
Dimensions
Item Height
235mm
Item Width
178mm
Item Weight
1545g
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
Value Added Tax Number:
- DE 281042328
- EL 996857788
- ES N8267548I
- FR 27823676960
- GB 922696893
- IT 00185819992
Seller assumes all responsibility for this listing.
eBay item number:302971543939
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