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Customer Service on the Internet: Building Relationships, Incre .9780471382584
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- Buy It NowCustomer Service on the Internet: Building Relationships, Incre .9780471382584
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eBay item number:304195760430
Item specifics
- Condition
- Title
- Customer Service on the Internet: Building Relationships, Increa
- ISBN
- 9780471382584
- Publication Year
- 2000
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Customer Service on the Internet: Building Relationships, Increasing Loyalty and Staying Competitive
- Item Height
- 229mm
- Publisher
- John Wiley & Sons AND Sons LTD
- Item Width
- 152mm
- Subject
- Computer Science, Marketing
- Item Weight
- 595g
- Number of Pages
- 352 Pages
About this product
Product Information
A comprehensive guide to taking full advantage of the Internet for customer care A dynamic customer service Web site can dramatically increase customer loyalty and provide a competitive edge that all companies strive to achieve. But in order to run a successful site, you must know the latest technologies and understand how to integrate them into your business strategy. Written by internationally recognized Web marketing expert Jim Sterne, this book clearly explains these technologies and demonstrates how companies of all sizes can use them to create and maintain cutting-edge customer service sites. Completely updated for today's technically-savvy readers, this Second Edition covers all the bases. You'll learn the steps needed to make the transition from your current customer support to the Web. You'll also find valuable information on how to improve your existing site in order to save money and provide better quality support. And with the help of numerous case studies from a variety of different industries, you'll discover how other companies create and maintain their Web sites. This book will help you: Create a service plan that takes full advantage of the Web's potential Determine the best way to present your company's information on the Web Effectively manage e-mail Find out exactly what your customers want and measure their satisfaction Examine how others are using networked computer communications Utilize extranets to lock in customers and channel partners and lock out competitors
Product Identifiers
Publisher
John Wiley & Sons AND Sons LTD
ISBN-13
9780471382584
eBay Product ID (ePID)
88805858
Product Key Features
Publication Name
Customer Service on the Internet: Building Relationships, Increasing Loyalty and Staying Competitive
Format
Paperback
Language
English
Subject
Computer Science, Marketing
Publication Year
2000
Type
Textbook
Number of Pages
352 Pages
Dimensions
Item Height
229mm
Item Width
152mm
Item Weight
595g
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
Value Added Tax Number:
- GB 724498118
Seller assumes all responsibility for this listing.
eBay item number:304195760430
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