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Team Sports Marketing by Wakeland New 9781138171602 Fast Free Shipping..
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eBay item number:304576183262
Item specifics
- Condition
- PublishedOn
- 2016-04-24
- Title
- Team Sports Marketing
- ISBN
- 9781138171602
- EAN
- 9781138171602
- Book Title
- Team Sports Marketing
- Publisher
- Taylor & Francis LTD
- Publication Year
- 2016
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Item Height
- 229mm
- Genre
- Sports
- Topic
- Management
- Item Width
- 152mm
- Item Weight
- 454g
- Number of Pages
- 288 Pages
About this product
Product Information
Some might argue that sports marketing is a mere subfield of marketing, meaning that there are theoretical and practical dimensions that apply only to sports marketing and are only of interest to those involved in sports. In Team Sports Marketing, author Kirk Wakefield dispels this argument by demonstrating that effective sports marketing epitomizes the science and art of marketing across any context. At the core of sports marketing is the creation and enhancement of fan identification, where consumers are not just loyal customers, but have become brand fanatics. Team Sports Marketing shows that while many aspects of sports marketing are thought to be unique to the field, other product and service sectors would do well to learn from teams in the NFL, NBA, MLB, and NHL that have transformed customers into fans. Moving beyond principles of marketing, Team Sports Marketing is packed with examples of best practices and covering subjects as diverse as sponsorships, season ticket sales, venue management and all topics in between. Team Sports Marketing is a must read text for students and managers in professional and collegiate sports. Support materials for professors and students are available at www.teamsportsmarketing.com.
Product Identifiers
Publisher
Taylor & Francis LTD
ISBN-13
9781138171602
eBay Product ID (ePID)
222195840
Product Key Features
Book Title
Team Sports Marketing
Format
Hardcover
Language
English
Topic
Management
Publication Year
2016
Type
Textbook
Genre
Sports
Number of Pages
288 Pages
Dimensions
Item Height
229mm
Item Width
152mm
Item Weight
454g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
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- GB 724498118
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eBay item number:304576183262
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