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100 Ways to Create a Great Ad by Tim Collins (paperback)

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Item specifics

Condition
Very Good: A book that does not look new and has been read but is in excellent condition. No obvious ...
Book Title
100 Ways to Create a Great Ad
Artist
ExcelDna.Integration.ExcelEmpty
ISBN
9781780671680
Item Length
10.2in
Publisher
Orion Publishing Group, The Limited
Publication Year
2014
Type
Textbook
Format
Trade Paperback
Language
English
Item Height
1in
Author
Tim Collins
Genre
Design, Business & Economics
Topic
Graphic Arts / Advertising, Advertising & Promotion
Item Width
8.5in
Item Weight
32.8 Oz
Number of Pages
208 Pages

About this product

Product Information

100 Ways to Create an Ad is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the 'Reveal' and the 'Mash-up', it presents the key methods of devising print, television, radio, direct, and online ideas. The process of creating an ad can be divided into three steps: planning; concept creation; crafting. This book provides a straightforward guide to concept creation, including methods that are applicable across media and offering wide-ranging examples from international campaigns. Aimed at agency creatives, planners, and account handlers, as well as graphic designers, marketing professionals, and students, 100 Ways to Create an Ad has wide-ranging appeal.

Product Identifiers

Publisher
Orion Publishing Group, The Limited
ISBN-10
1780671687
ISBN-13
9781780671680
eBay Product ID (ePID)
201657994

Product Key Features

Author
Tim Collins
Format
Trade Paperback
Language
English
Topic
Graphic Arts / Advertising, Advertising & Promotion
Publication Year
2014
Type
Textbook
Genre
Design, Business & Economics
Number of Pages
208 Pages

Dimensions

Item Length
10.2in
Item Height
1in
Item Width
8.5in
Item Weight
32.8 Oz

Additional Product Features

Lc Classification Number
Hf5823
Publication Name
100 Ways to Create a Great Ad
Copyright Date
2014
Target Audience
College Audience
Dewey Decimal
659.1
Dewey Edition
23
Illustrated
Yes

Item description from the seller

plumcirclebooks

plumcirclebooks

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