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Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible
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eBay item number:305062192557
Item specifics
- Condition
- Title
- Strategic Digital Marketing: Top Digital Experts Share the Formu
- ISBN
- 9780071819503
- Publication Year
- 2013
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment
- Item Height
- 236mm
- Publisher
- Mcgraw-Hill Education
- Item Width
- 160mm
- Subject
- Management
- Item Weight
- 664g
- Number of Pages
- 368 Pages
About this product
Product Information
THE ULTIMATE CRASH COURSE IN DIGITAL MARKETING The digital age is here-and it's developing rapidly. Regardless of your industry, sector, or geography, you need to understand the power of digital strategies to market your brand, reach your audience, and broaden your framework for success. This comprehensive, all-in-one guide combines the collective insights of top digital marketers, consultants, and academics-each one an expert in his or her field. With the proven techniques of Strategic Digital Marketing, you'll be able to: Plan, strategize, and implement a complete marketing campaign that best suits you and your company. Use social media like Facebook and Twitter to not only engage your target audience, but get real results. Improve your website and supersize your media presence through liquid content, mobile apps, engaging videos, social contests, and more. Develop a logical and balanced approach to digital, using the proper tools, to measure and maximize return on investment (ROI). Reshape your management framework and redesign your company for digital-era growth, functionality, and success. These are the same market-tested strategies Fortune 500 companies are using to take advantage of the exciting new opportunities that only digital media provides. You'll discover the 10 traits of digital leadership, the six habitsof highly-successful firms, and the one true goal of digital marketing. You'll read first-hand accounts of social media in action-and follow real-world case studies of the hottest companies trending today. You'll also find need-to-know information on red-button subjects like emerging mobile technologies, legal guidelines for digital marketing, search engine optimization, and so much more. Digital media has changed the world as we know it. Strategic Digital Marketing will change the way you live, work, grow . . . and succeed.
Product Identifiers
Publisher
Mcgraw-Hill Education
ISBN-13
9780071819503
eBay Product ID (ePID)
154784990
Product Key Features
Publication Name
Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment
Format
Hardcover
Language
English
Subject
Management
Publication Year
2013
Type
Textbook
Number of Pages
368 Pages
Dimensions
Item Height
236mm
Item Width
160mm
Item Weight
664g
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
Value Added Tax Number:
- GB 724498118
Seller assumes all responsibility for this listing.
eBay item number:305062192557
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South East, United Kingdom
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