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Edward B Keller The Influentials (Paperback) (UK IMPORT)
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Seller information
- 98.4% positive feedback
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eBay item number:305198474398
Item specifics
- Condition
- Book Title
- Influentials : One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy
- Publication Name
- The Influentials
- Title
- The Influentials
- Format
- Trade Paperback
- ISBN-10
- 0743227301
- EAN
- 9780743227308
- ISBN
- 9780743227308
- Publisher
- Free Press
- Genre
- Business & Economics, History, Social Science
- Topic
- Leadership, Marketing / General, Consumer Behavior, Sociology / General, Modern / General
- Release Year
- 2015
- Release Date
- 25/07/2015
- Language
- English
- Country/Region of Manufacture
- US
- Item Height
- 0.9in
- Item Length
- 9in
- Item Width
- 6in
- Item Weight
- 15.7 Oz
- Publication Year
- 2015
- Number of Pages
- 368 Pages
About this product
Product Information
One American in ten tells the other nine where to shop, what to buy...even how to vote. The Influentials tells who they are, and how they can be influenced. Who are they? The most influential Americans--the ones who tell their neighbors what to buy, which politicians to support, and where to vacation--are not necessarily the people you'd expect. They're not America's most affluent ten percent or best-educated ten percent. They're not the "early adopters," always the first to try everything from Franco-Polynesian fusion cooking to digital cameras. They are, however, the 10 percent of Americans most engaged in their local communities...and they wield a huge amount of influence within those communities. They're the campaigners for open-space initiatives. They're church vestrymen and friends of the local public library. They're the Influentials...and whether or not they are familiar to you, they're very well known to the researchers at RoperASW. For decades, these researchers have been on a quest for marketing's holy grail: that elusive but supremely powerful channel known as word of mouth. What they've learned is that even more important than the "word"-- what is said--is the "mouth"-- w ho says it. They've identified, studied, and analyzed influence in America since the Standard Oil Company of New Jersey (now Exxon) hired Elmo Roper himself to develop a model for identifying opinion leaders, and in The Influentials, they are finally ready to share their results. A few samples: - Influentials have been the "early majority"--leading indicators of what Americans will be buying--for more than five decades, from choosing energy-efficient cars in the 1970s to owning computers in the 1980s to adopting 401(k)s and IRAs in the 1990s to using the Internet and cell phones today. - Influentials have led the way in social development as well, from the revival of self-reliance (in managing their own health care, investments, and consumption) to mass skepticism about the marketing claims of everything from breakfast food to politicians. Although America's Influentials have always been powerful, they've never been more important than now. Today, a fragmented market has made it possible for Influentials to opt out of mass-message advertising, which means that a different route must be taken to capture their hearts and minds. The Influentials is a map for that route, a map that explains who these people are, how they exercise influence, and how they can be targeted. The Influentials features a series of rules and guidelines for marketing to Influentials; case studies of products that have prospered because of Influential marketing (and products that have failed because they lacked it); a history of the phenomenon...and why Influentials are more influential today than ever; and profiles of twelve real-life Influentials. Both an intellectual adventure and a hands-on marketing manual, The Influentials is an extraordinary gold mine of information and analysis that no business can afford to ignore.
Product Identifiers
Publisher
Free Press
ISBN-10
0743227301
ISBN-13
9780743227308
eBay Product ID (ePID)
20038696049
Product Key Features
Book Title
Influentials : One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy
Format
Trade Paperback
Language
English
Topic
Leadership, Marketing / General, Consumer Behavior, Sociology / General, Modern / General
Publication Year
2015
Genre
Business & Economics, History, Social Science
Number of Pages
368 Pages
Dimensions
Item Length
9in
Item Height
0.9in
Item Width
6in
Item Weight
15.7 Oz
Additional Product Features
Lc Classification Number
Hn65.K43 2003
Copyright Date
2003
Target Audience
Trade
Lccn
2002-034671
Illustrated
Yes
Item description from the seller
Business seller information
Value Added Tax Number:
- GB 864 1548 11
Seller assumes all responsibility for this listing.
eBay item number:305198474398
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Item location:
GU14 0GT, United Kingdom
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u***n (38)- Feedback left by buyer.
Past 6 months
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Product is 95% alike picture but a little more blurry. Controller play well but had a notice from psn that my joypad wasn't authentic and could by problematic🤷♂️ no trouble so far! Shipping was fast but no tracking and worst packaging ever.. like the box came banged up... send a question to seller never had a reply 😅.... Good product overall, excellent price, fast shipping, wrapped only on 4 sides out of 6, no tracking and never reply... 4★ product / 2★ seller ✌️
l***t (120)- Feedback left by buyer.
Past 6 months
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The book is in perfect condition, brand new, and is exactly as described. This item is difficult to find here, and the seller priced it very reasonably. It shipped from the UK to Canada, and unfortunately took a little longer to arrive than the seller hoped, but it was shipped less than 24 hours after I purchased. When I contacted the seller, they were very responsive and helpful. I would not hesitate to purchase from this seller again. Definitely recommend!
s***a (696)- Feedback left by buyer.
Past 6 months
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AAA seller. Item came as described and within the due date. Great communication. Well packed and no damage to the case.
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