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Leslie Atzmon Editor Le Visual Rhetoric and the Eloquenc (Paperback) (UK IMPORT)

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Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Book Title
Visual Rhetoric and the Eloquence of Design
Publication Name
Visual Rhetoric and the Eloquence of Design
Title
Visual Rhetoric and the Eloquence of Design
Author
Leslie Atzmon
Contributor
Leslie Atzmon (Edited by)
Format
Trade Paperback
ISBN-10
1602351910
EAN
9781602351912
ISBN
9781602351912
Publisher
Parlor Press
Genre
Design, Art
Topic
General
Release Date
11/03/2011
Release Year
2011
Language
English
Item Height
229mm
Item Length
152mm
Item Width
27mm
Item Weight
25 oz
Series
Visual Rhetoric
Publication Year
2011
Number of Pages
472 Pages

About this product

Product Information

The essays in VISUAL RHETORIC AND THE ELOQUENCE OF DESIGN foreground the rhetorical functions of design artifacts. Rhetoric, normally understood as verbal or visual messages that have a tactical persuasive objective-a speech that wants to convince us to vote for someone, or an ad that tries to persuade us to buy a particular product-becomes in Visual Rhetoric and the Eloquence of Design the persuasive use of a broad set of meta-beliefs. Designed objects are particularly effective at this second level of persuasion because they offer audiences communicative data that reflect, and also orchestrate, a potentially broad array of cultural concerns. Persuasion entails both the aesthetic form and material composition of any object. VISUAL RHETORIC AND THE ELOQUENCE OF DESIGN features ten scholarly essays steeped in rhetorical analysis of artifacts, as well as two visual essays on the topic of ornamental typography with accompanying verbal texts. The essays in this collection span a number of design disciplines, including manufacturing design, graphic design, architectural design, and monument design. Contributors include Leslie Atzmon, Gerry Beegan, Guillemette Bolens, Kate Catterall, Barry Curtis, Michael Golec, Vladimir Kulik, Ryan Molloy, Teal Triggs, Jane Webb, Jack Williamson, and Lori Young. LESLIE ATZMON is Professor of Graphic Design and Design History at Eastern Michigan University. Her previous work in graphic design and its history appears in Design Issues, Visual Communication, Eye:, and other journals. Her principle areas of research interest are late nineteenth-century fantasy imagery, book history, and the history of typography. VISUAL RHETORIC SERIES, Edited by Marguerite Helmers.

Product Identifiers

Publisher
Parlor Press
ISBN-10
1602351910
ISBN-13
9781602351912
eBay Product ID (ePID)
109013839

Product Key Features

Book Title
Visual Rhetoric and the Eloquence of Design
Author
Leslie Atzmon
Format
Trade Paperback
Language
English
Topic
General
Publication Year
2011
Genre
Design, Art
Number of Pages
472 Pages

Dimensions

Item Weight
25 oz

Additional Product Features

Lc Classification Number
Nk1520.V56 2011
Copyright Date
2011
Lccn
2011-009887
Dewey Decimal
745.4
Dewey Edition
22

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  • GB 864 1548 11
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