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Tim Koelzer Kristin Kurth Upstream Marketing (Hardback) (UK IMPORT) - Picture 1 of 1
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Tim Koelzer Kristin Kurth Upstream Marketing (Hardback) (UK IMPORT)

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Last updated on May 08, 2024 07:33:26 EDTView all revisionsView all revisions

Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Book Title
Upstream Marketing : Unlock Growth Using the Combined Principles of Insight, Identity, and Innovation
Publication Name
Upstream Marketing
Title
Upstream Marketing
Subtitle
Transform Your Business Using the Principles of Insight, Identity
Author
Kristin Kurth, Tim Koelzer
Format
Hardcover
EAN
9781626347519
ISBN
9781626347519
Publisher
Greenleaf Book Group
Genre
Business & Economics
Release Date
28/01/2021
Release Year
2021
Country/Region of Manufacture
US
Item Height
229mm
Item Length
9in
Language
English
Publication Year
2021
Topic
Marketing / General, Finance / General, General, Management
Item Width
6in
Number of Pages
304 Pages

About this product

Product Information

Many Ceos, Business Leaders, and Marketing Managers see their playing field as largely fixed and overemphasize downstream marketing, failing to embrace the power of upstream marketing to build strong brands and transform their business. In some cases, they've surrendered the foundational principles of marketing to the digital era, including an overreliance on marketing push tactics. The purpose of Upstream Marketing is to change that perspective and provide the principles, tools, and techniques to redefine the playing field and unlock growth. This book introduces the concept of upstream marketing, defines it, and establishes a new framework to drive growth, drawing on core principles of insight, identity, and innovation. These principles, when combined with six upstream marketing best practices and four business framing questions, facilitate a strategic approach to fulfilling customer needs and creating new market spaces. Book jacket.

Product Identifiers

Publisher
Greenleaf Book Group
ISBN-10
1626347514
ISBN-13
9781626347519
eBay Product ID (ePID)
13050396634

Product Key Features

Book Title
Upstream Marketing : Unlock Growth Using the Combined Principles of Insight, Identity, and Innovation
Author
Kristin Kurth, Tim Koelzer
Format
Hardcover
Language
English
Topic
Marketing / General, Finance / General, General, Management
Publication Year
2021
Genre
Business & Economics
Number of Pages
304 Pages

Dimensions

Item Length
9in
Item Width
6in

Additional Product Features

Copyright Date
2021
Target Audience
Trade

Item description from the seller

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Value Added Tax Number:
  • GB 864 1548 11
Rarewaves Canada

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