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Seth Godin Permission Marketing (Hardback) (UK IMPORT)
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- 98.4% positive feedback
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eBay item number:305309109121
Item specifics
- Condition
- Book Title
- Permission Marketing : Turning Strangers Into Friends and Friends Into Customers
- Publication Name
- Permission Marketing
- Title
- Permission Marketing
- Subtitle
- Strangers into Friends into Customers
- Format
- Hardcover
- EAN
- 9780684856360
- ISBN
- 9780684856360
- Publisher
- Simon & Schuster
- Genre
- Business & Economics
- Release Date
- 05/10/1999
- Release Year
- 1999
- Language
- English
- Country/Region of Manufacture
- GB
- Item Height
- 0.9in
- Item Length
- 7.5in
- Item Weight
- 11.9 Oz
- Publication Year
- 1999
- Topic
- Marketing / General, Consumer Behavior, Customer Relations, Advertising & Promotion
- Item Width
- 5.5in
- Number of Pages
- 256 Pages
About this product
Product Information
The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing"--the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity--time-- Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness--and greatly improve the chances of making a sale.
Product Identifiers
Publisher
Simon & Schuster
ISBN-10
0684856360
ISBN-13
9780684856360
eBay Product ID (ePID)
261427
Product Key Features
Book Title
Permission Marketing : Turning Strangers Into Friends and Friends Into Customers
Format
Hardcover
Language
English
Topic
Marketing / General, Consumer Behavior, Customer Relations, Advertising & Promotion
Publication Year
1999
Genre
Business & Economics
Number of Pages
256 Pages
Dimensions
Item Length
7.5in
Item Height
0.9in
Item Width
5.5in
Item Weight
11.9 Oz
Additional Product Features
Lc Classification Number
Hf5415.55.G63 1999
Reviews
Mark Kwamme CEO, CKS Group Permission Marketing is a testament to Godin's profound grasp of digital marketing. "Interruption Marketers" everywhere would do well to read this book., William C. TaylorFounding Editor,Fast CompanyGodin and his colleagues are working to persuade some of the most powerful companies in the world to reinvent how they relate to their customers. His argument is as stark as it is radical: Advertising just doesn't work as well as it used to -- in part because there's so much of it, in part because people have learned to ignore it, in part because the rise of the Net means that companies can go beyond it., Lester WundermanChairman-Emeritus of Wunderman Cato Johnson, the largest direct-marketing firm in the world; author of Being Direct. Advertisers are going to have to learn how to deliver messages with frequency and low cost if they are to cope with the increasing competition for the consumer's attention. Seth Godin's Permission Marketing is a big idea., Robert Tercek Senior Vice-President, Sony Pictures Entertainment The principles of Permission Marketing are incredibly valuable to everyone involved in media today., Mark KwammeCEO, CKS Group Permission Marketing is a testament to Godin's profound grasp of digital marketing. "Interruption Marketers" everywhere would do well to read this book., Lester Wunderman Chairman-Emeritus of Wunderman Cato Johnson, the largest direct-marketing firm in the world; author of Being Direct. Advertisers are going to have to learn how to deliver messages with frequency and low cost if they are to cope with the increasing competition for the consumer's attention. Seth Godin's Permission Marketing is a big idea., William C. Taylor Founding Editor, Fast Company Godin and his colleagues are working to persuade some of the most powerful companies in the world to reinvent how they relate to their customers. His argument is as stark as it is radical: Advertising just doesn't work as well as it used to -- in part because there's so much of it, in part because people have learned to ignore it, in part because the rise of the Net means that companies can go beyond it., William C. TaylorFounding Editor, Fast Company Godin and his colleagues are working to persuade some of the most powerful companies in the world to reinvent how they relate to their customers. His argument is as stark as it is radical: Advertising just doesn't work as well as it used to -- in part because there's so much of it, in part because people have learned to ignore it, in part because the rise of the Net means that companies can go beyond it., Robert TercekSenior Vice-President, Sony Pictures EntertainmentThe principles of Permission Marketing are incredibly valuable to everyone involved in media today., Eric Hippeau Chaiman, Ziff-Davis, Inc. Finally, here's a measurable method for marketing in a world filled with clutter., Lester WundermanChairman-Emeritus of Wunderman Cato Johnson, the largest direct-marketing firm in the world; author ofBeing Direct.Advertisers are going to have to learn how to deliver messages with frequency and low cost if they are to cope with the increasing competition for the consumer's attention. Seth Godin'sPermission Marketingis a big idea., Mark KwammeCEO, CKS GroupPermission Marketingis a testament to Godin's profound grasp of digital marketing. "Interruption Marketers" everywhere would do well to read this book., Eric HippeauChaiman, Ziff-Davis, Inc.Finally, here's a measurable method for marketing in a world filled with clutter., Tom PetersSeth Godin moves to the front ranks of Internet Marketing Gurus with this masterful book. It's trite to say it, but this is a real "must read.", Tom Peters Seth Godin moves to the front ranks of Internet Marketing Gurus with this masterful book. It's trite to say it, but this is a real "must read."
Table of Content
CONTENTS Foreword by Don Peppers Introduction ONE The Marketing Crisis That Money Won't Solve TWO Permission Marketing -- The Way to Make Advertising Work Again THREE The Evolution of Mass Advertising FOUR Getting Started -- Focus on Share of Customer, Not Market Share FIVE How Frequency Builds Trust and Permission Facilitates Frequency SIX The Five Levels of Permission SEVEN Working with Permission as a Commodity EIGHT Everything You Know About Marketing on the Web Is Wrong! NINE Permission Marketing in the Context of the Web TEN Case Studies ELEVEN How to Evaluate a Permission Marketing Program TWELVE The Permission FAQ Acknowledgments Index
Copyright Date
1999
Lccn
98-050352
Dewey Decimal
659.113
Intended Audience
Trade
Dewey Edition
21
Item description from the seller
Business seller information
Value Added Tax Number:
- GB 864 1548 11
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eBay item number:305309109121
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Product is 95% alike picture but a little more blurry. Controller play well but had a notice from psn that my joypad wasn't authentic and could by problematic🤷♂️ no trouble so far! Shipping was fast but no tracking and worst packaging ever.. like the box came banged up... send a question to seller never had a reply 😅.... Good product overall, excellent price, fast shipping, wrapped only on 4 sides out of 6, no tracking and never reply... 4★ product / 2★ seller ✌️
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The book is in perfect condition, brand new, and is exactly as described. This item is difficult to find here, and the seller priced it very reasonably. It shipped from the UK to Canada, and unfortunately took a little longer to arrive than the seller hoped, but it was shipped less than 24 hours after I purchased. When I contacted the seller, they were very responsive and helpful. I would not hesitate to purchase from this seller again. Definitely recommend!
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