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James U. McNeal Kids as Customers (Hardback) (UK IMPORT) - Picture 1 of 1
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James U. McNeal Kids as Customers (Hardback) (UK IMPORT)

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Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Book Title
Kids As Customers : a Handbook of Marketing to Children
Publication Name
Kids as Customers
Title
Kids as Customers
Subtitle
A Handbook of Marketing to Children
Author
James U. McNeal
Format
Hardcover
ISBN-10
0669276278
EAN
9780669276275
ISBN
9780669276275
Publisher
Lexington Books/Fortress Academic
Genre
Business & Economics
Release Date
01/07/1992
Release Year
1992
Language
English
Country/Region of Manufacture
US
Item Height
1in
Item Length
9.4in
Item Width
6.3in
Item Weight
0 Oz
Publication Year
1992
Topic
Marketing / General, General, Marketing / Research
Number of Pages
272 Pages

About this product

Product Information

Marketing to children is a multi-billion dollar industry. McNeal provides guidelines for tapping into this vast market, and with interviews, observations and analyses, shows the secrets of marketing and selling to children. He discusses children's buying habits and economic motivations, and how children can be succesfully influenced by marketing strategies. He also looks at the future of the children's marketplace, examining the concerns of consumer advocates, regulators, and parents, and what they mean for marketers.

Product Identifiers

Publisher
Lexington Books/Fortress Academic
ISBN-10
0669276278
ISBN-13
9780669276275
eBay Product ID (ePID)
949878

Product Key Features

Book Title
Kids As Customers : a Handbook of Marketing to Children
Author
James U. McNeal
Format
Hardcover
Language
English
Topic
Marketing / General, General, Marketing / Research
Publication Year
1992
Genre
Business & Economics
Number of Pages
272 Pages

Dimensions

Item Length
9.4in
Item Height
1in
Item Width
6.3in
Item Weight
0 Oz

Additional Product Features

Lc Classification Number
Hf5415.33.U6n36 1992
Target Audience
Trade
Lccn
91-046537
Illustrated
Yes

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  • GB 864 1548 11
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  • by kool*gifts
    Oct 02, 2006

    Children and their impact on the retail market!

    James McNeal explores the impact children have on the retail market and what influences their decision to buy one product over another. McNeal reveals their shopping habits, the influence they have on their parents, how they can become the future loyal customer and ways on how some retailers reach their young customers. Later chapters shows how to reach the young shoppers by developing new products that appeal to them and promoting through the media. Children should also be viewed as a global market as many of our products appeal to children of all backgrounds. Although this book is written in 1992, it is very interesting to read.

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