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Francina Cantat Effective Intellectual Property Manageme (Paperback) (UK IMPORT)

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Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Publication Name
Effective Intellectual Property Management for Small to Medium Bu
Title
Effective Intellectual Property Management for Small to Medium Bu
Subtitle
IP Branding, Licenses, Trademarks, Copyrights, Patents and Contra
ISBN-10
1627346996
EAN
9781627346993
ISBN
9781627346993
Release Date
20/08/2018
Release Year
2018
Book Title
Effective Intellectual Property Management for Small to Medium Businesses and Social Enterprises : IP Branding, Licenses, Trademarks, Copyrights, Patents and Contractual Arrangements
Item Length
9in
Publisher
Universal Publishers
Publication Year
2018
Format
Trade Paperback
Language
English
Item Height
0.6in
Author
Francina Cantatore, Elizabeth Crawford-Spencer
Genre
Law, Business & Economics
Topic
Business & Financial, Marketing / General, Intellectual Property / Patent, Intellectual Property / General, Intellectual Property / Trademark, Intellectual Property / Copyright, Property, Contracts
Item Width
6in
Item Weight
13 Oz
Number of Pages
274 Pages

About this product

Product Information

This book focuses on ways in which small and medium size enterprises - including social enterprises - can protect and manage their IP. Drawing on qualitative research conducted in Australia and identifying the unique challenges faced by third sector SMEs, the book offers practical strategies for effective IP management and protection.

Product Identifiers

Publisher
Universal Publishers
ISBN-10
1627346996
ISBN-13
9781627346993
eBay Product ID (ePID)
23038452754

Product Key Features

Book Title
Effective Intellectual Property Management for Small to Medium Businesses and Social Enterprises : IP Branding, Licenses, Trademarks, Copyrights, Patents and Contractual Arrangements
Author
Francina Cantatore, Elizabeth Crawford-Spencer
Format
Trade Paperback
Language
English
Topic
Business & Financial, Marketing / General, Intellectual Property / Patent, Intellectual Property / General, Intellectual Property / Trademark, Intellectual Property / Copyright, Property, Contracts
Publication Year
2018
Genre
Law, Business & Economics
Number of Pages
274 Pages

Dimensions

Item Length
9in
Item Height
0.6in
Item Width
6in
Item Weight
13 Oz

Additional Product Features

Lc Classification Number
K1401.C3 2018
Reviews
This book assists ...managers and boards ... to come to grips with their intellectual property, IP branding, copyright and patents. Myles McGregor, Professor, Lowndes OAM, Queensland University of Technology, Academic and former Director of The Australian Centre of Philanthropy and Nonprofit Studies As an IP practitioner, I found this book to be a very useful tool, particularly for SMEs who may not understand the importance of IP and how IP can be used commercially. Taryn Lovegrove, IP specialist and Associate, Davies Collison Cave Lawyers, Brisbane ... written in an accessible easy-to-understand style which will appeal to a wide audience... a scholarly treatment of the subject, with the authors providing ample authorities and references as well as the results of qualitative research. Bobette Wolski, Litigation lawyer and Associate Professor, Bond University Most Have IP Assets that Require Trademark and Copyright Protection 67 Disconnect Between Branding and IP Management 67 Reasons for IP Management Failure 68 Conclusions and Recommendations: A Suggested Model 68 5 IP Management in a Global Marketplace 75 Introduction: A Tailored Approach to IP Rights Protection 75 Managing and Protecting Different Types of IP 76 Trademarks 76 Copyright 90 Patents 98 Contractual Arrangements 102 Conclusion 110 6 IP as Collateral in Security Transactions 113 Introduction: IP as Collateral 113 IP and the PPSA 116 IP Licences 118 IP Specific Provisions 119 Maximising IP Protection 122 Priorities 122 Registration Requirements 124 Challenges for Organisations in Dealing with IP Under the PPSA 127 SMEs and SMSEs 127 Multiple IP Registers 127 Copyright 128 IP Intrinsically Associated with Collateral 133 Conclusion 134 7 Approaches to IP Management in Social Franchising 137 Introduction 137 Models of Social Franchising: Social Franchising and Contracting Parties 143 Traditional Social Franchising: Non-profit Franchising Model with Non-profit Franchisor 143 Microfranchising: Non-profit Franchising with a Non-profit Franchisor and For-profit Franchisees 146 Social Franchise Investment: For-profit Franchisor with Non-profit Franchisees 149 The Use of Social Franchising in Australia 152 Traditional Non-profit Franchising and Social Franchise Investment: Both Under Represented in Australia 154 Examples of Microfranchising in the Australian Context 155 Mini-case Study of Microfranchising: Buffed Shoe Shine 156 Social Franchise: The Way Forward 159 Conclusion 161 Appendices Appendix A: Licence of Intellectual Property 163 Appendix B: Deed of Assignment of Intellectual Property Rights 177 Appendix C: Contractor's Service Agreement With Confidentiality Clause 183 Appendix D: Confidentiality Agreement 191 Appendix E: Franchise Agreement 199
Copyright Date
2018
Target Audience
Trade
Lccn
2018-938421
Dewey Decimal
346.048
Dewey Edition
23
Illustrated
Yes

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