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Terry Hunt Scoring Points (Paperback) (UK IMPORT)
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- 98.4% positive feedback
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eBay item number:305346105368
Item specifics
- Condition
- Book Title
- Scoring Points
- Publication Name
- Scoring Points
- Title
- Scoring Points
- Subtitle
- How Tesco Continues to Win Customer Loyalty
- Format
- Trade Paperback
- ISBN-10
- 0749453389
- EAN
- 9780749453381
- ISBN
- 9780749453381
- Publisher
- Kogan Page, The Limited
- Genre
- Business & Economics
- Release Date
- 03/08/2008
- Release Year
- 2008
- Language
- English
- Country/Region of Manufacture
- GB
- Item Height
- 0.5in
- Item Length
- 9.2in
- Item Width
- 6.1in
- Item Weight
- 17.3 Oz
- Publication Year
- 2008
- Type
- Textbook
- Topic
- Marketing / General, Customer Relations, International / General, Advertising & Promotion
- Number of Pages
- 312 Pages
About this product
Product Information
Go behind the scenes at Tesco and learn best practice from the successes and failures of their development of the world's most successful retail loyalty scheme.
Product Identifiers
Publisher
Kogan Page, The Limited
ISBN-10
0749453389
ISBN-13
9780749453381
eBay Product ID (ePID)
66014062
Product Key Features
Format
Trade Paperback
Language
English
Topic
Marketing / General, Customer Relations, International / General, Advertising & Promotion
Publication Year
2008
Type
Textbook
Genre
Business & Economics
Number of Pages
312 Pages
Dimensions
Item Length
9.2in
Item Height
0.5in
Item Width
6.1in
Item Weight
17.3 Oz
Additional Product Features
Lc Classification Number
Hf5415.525.H85 2008
Edition Number
2
Reviews
"If you're in marketing and you don't know the Tesco story, you're using antiquated techniques and approaches. This is the future of marketing. Read it and profit."Professor Don Schultz, Northwestern University, USA"A compelling behind-the-scenes account of the successes, the failures and the lessons learnt."World Advertising Research Center"Details the advent of a loyalty programme that set the standard for rivals."The Independent"Tesco… is the rare success in a landscape littered with failed customer-relationship programs."Harvard Business Review"A story of leadership in marketing and of making the idea of "customer orientation work for customers and for staff."Allaboutbranding.com"Will be read avidly by all those trying to emulate Tesco's success, and well it should."Loyalty"Recounts how a mass retailer transformed itself into a membership brand and looks at the successes, failures and lessons learned."In-Store"A fascinating insight into database marketing. Tesco has developed an impressive tool for communicating with its customers, something to which every major retailer must aspire."Media Week"The inside story of how Tesco managed to make their Clubcard scheme work."Marketing Business"Thought-provoking and relatively balanced chapters for those interested in card strategy."Chain Store Age"A host of exciting insights into one of the most important developments in marketing in two decades."Simon Waugh, Group Marketing Director, Centrica"Filled with insightful multidisciplinary examples and detailed data analysis . . . an absolute must read for anyone who has to connect with today's consumer."Bob Schmetterer, Chairman and CEO, Euro RSCG Worldwide"The story of Tesco's gutsy, groundbreaking experiment with IT and a textbook example of how the Digital Age keeps making it possible for smart, daring businesspeople to rewrite the rules of commerce."Get Abstract"An excellent account of leadership in marketing."Professional Manager"Fascinating account of how a major retailer has transformed itself into a membership brand."Long Range Planning"Ten million shoppers can't be wrong. Here you can find out why."The Bookseller"Tesco Clubcard is the world's most successful retail loyalty scheme…Tesco emerges as very different to the uncaring monolith of media lore."The Grocer"Details the pioneering effor, "This Is the Future of Marketing. Read It and Profit." -- Prof. DON Shultz, Northwestern University, "If you're in marketing and you don't know the Tesco story, you're using antiquated techniques and approaches. This is the future of marketing. Read it and profit." Professor Don Schultz, Northwestern University, USA "A compelling behind-the-scenes account of the successes, the failures and the lessons learnt." World Advertising Research Center "Details the advent of a loyalty programme that set the standard for rivals." The Independent "Tesco… is the rare success in a landscape littered with failed customer-relationship programs." Harvard Business Review "A story of leadership in marketing and of making the idea of "customer orientation work for customers and for staff." Allaboutbranding.com "Will be read avidly by all those trying to emulate Tesco's success, and well it should." Loyalty "Recounts how a mass retailer transformed itself into a membership brand and looks at the successes, failures and lessons learned." In-Store "A fascinating insight into database marketing. Tesco has developed an impressive tool for communicating with its customers, something to which every major retailer must aspire." Media Week "The inside story of how Tesco managed to make their Clubcard scheme work." Marketing Business "Thought-provoking and relatively balanced chapters for those interested in card strategy." Chain Store Age "A host of exciting insights into one of the most important developments in marketing in two decades." Simon Waugh, Group Marketing Director, Centrica "Filled with insightful multidisciplinary examples and detailed data analysis . . . an absolute must read for anyone who has to connect with today's consumer." Bob Schmetterer, Chairman and CEO, Euro RSCG Worldwide "The story of Tesco's gutsy, groundbreaking experiment with IT and a textbook example of how the Digital Age keeps making it possible for smart, daring businesspeople to rewrite the rules of commerce." Get Abstract "An excellent account of leadership in marketing." Professional Manager "Fascinating account of how a major retailer has transformed itself into a membership brand." Long Range Planning "Ten million shoppers can't be wrong. Here you can find out why." The Bookseller "Tesco Clubcard is the world's most successful retail loyalty scheme…Tesco emerges as very different to the uncaring monolith of media lore." The Grocer "Details the pioneering effor
Publication Name
Scoring Points : How Tesco Continues to Win Customer Loyalty
Table of Content
** Chapter - 00: Introduction; ** Chapter - 01: Questions of loyalty; ** Chapter - 02: Making loyalty pay; ** Chapter - 03: Clubcard on trial; ** Chapter - 04: Because we can; ** Chapter - 05: Every little helped; ** Chapter - 06: Data, lovely data; ** Chapter - 07: Four Christmases a year; ** Chapter - 08: You are what you eat; ** Chapter - 09: Lifestyles become habits; ** Chapter - 10: Launching a bank; ** Chapter - 11: Babies, beauty and wine; ** Chapter - 12: A bigger deal; ** Chapter - 13: From mouse to house; ** Chapter - 14: Back to basics; ** Chapter - 15: Clubcard overseas; ** Chapter - 16: 'Tesco's most potent weapon'
Copyright Date
2008
Target Audience
College Audience
Lccn
2008-013334
Dewey Decimal
658.8/12
Dewey Edition
22
Illustrated
Yes
Item description from the seller
Business seller information
Value Added Tax Number:
- GB 864 1548 11
Seller assumes all responsibility for this listing.
eBay item number:305346105368
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Product is 95% alike picture but a little more blurry. Controller play well but had a notice from psn that my joypad wasn't authentic and could by problematic🤷♂️ no trouble so far! Shipping was fast but no tracking and worst packaging ever.. like the box came banged up... send a question to seller never had a reply 😅.... Good product overall, excellent price, fast shipping, wrapped only on 4 sides out of 6, no tracking and never reply... 4★ product / 2★ seller ✌️
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The book is in perfect condition, brand new, and is exactly as described. This item is difficult to find here, and the seller priced it very reasonably. It shipped from the UK to Canada, and unfortunately took a little longer to arrive than the seller hoped, but it was shipped less than 24 hours after I purchased. When I contacted the seller, they were very responsive and helpful. I would not hesitate to purchase from this seller again. Definitely recommend!
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AAA seller. Item came as described and within the due date. Great communication. Well packed and no damage to the case.