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Stephen Brown Writing Marketing (Hardback) (UK IMPORT)
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eBay item number:305346298305
Item specifics
- Condition
- Book Title
- Writing Marketing
- Publication Name
- Writing Marketing
- Title
- Writing Marketing
- Format
- Hardcover
- ISBN-10
- 1412902657
- EAN
- 9781412902656
- ISBN
- 9781412902656
- Publisher
- SAGE Publications, The Limited
- Genre
- Business & Finance
- Topic
- Language & Reference
- Release Date
- 24/08/2005
- Release Year
- 2005
- Language
- English
- Country/Region of Manufacture
- US
- Item Height
- 0.8 in
- Item Length
- 9.2 in
- Item Weight
- 1 Oz
- Subject Area
- Business & Economics
- Subject
- Marketing / General, Business Writing
- Publication Year
- 2005
- Type
- Textbook
- Item Width
- 6.1 in
- Number of Pages
- 272 Pages
About this product
Product Information
Marketing is a very diverse discipline, dealing with everything from the costs of globalization to the benefits of money-back guarantees. However, there is one thing that all marketing academics share. They are writers. They publish or perish. Their careers are advanced, and their reputations are enhanced, by the written word. Despite its importance, writing is rarely discussed, much less written about, by marketing scholars. It is one of the least understood, yet most significant, academic competencies. It is a competency in need of careful study. Writing Marketing is the first such study. It offers a detailed reading of five renowned marketing writers, ranging from Ted Levitt to Morris Holbrook, and draws lessons that can be adopted, with profit, by everyone else. Although it is not a 'how to book - there are no lengthy lists of dos and donts - Writing Marketing reveals that the 'rules of good writing are good for nothing. Written by Stephen Brown, whose own writing skills are much commented upon, Writing Marketing is insightful, illuminating and iconoclastic. It is a must read for every marketing academic, irrespective of their methodological inclinations or philosophical preferences.
Product Identifiers
Publisher
SAGE Publications, The Limited
ISBN-10
1412902657
ISBN-13
9781412902656
eBay Product ID (ePID)
44474381
Product Key Features
Publication Name
Writing Marketing
Format
Hardcover
Language
English
Subject
Marketing / General, Business Writing
Publication Year
2005
Type
Textbook
Subject Area
Business & Economics
Number of Pages
272 Pages
Dimensions
Item Length
9.2 in
Item Height
0.8 in
Item Width
6.1 in
Item Weight
1 Oz
Additional Product Features
LCCN
2005-901827
Intended Audience
College Audience
Lc Classification Number
Hf5718.3
Reviews
'Using a type of language that appears not only fascinating but genuinely fascinated, the book addresses a theme that is of great technical significance for the marketing scholar, concerning the field of literature seen as a tool that serves the purpose of communicating research but which, on another level, affects the very manner of conducting research. This theme is explored by Brown with considerable analytical complexity, through an in-depth investigation of the link between authorial profile and the literary works generated by the given author. These observations clearly illustrate why Writing Marketing constitutes extremely interesting reading material for a public of specialists in the discipline' - Journal of Business-to-Business Marketing
Table of Content
The ABCs of Writing MarketingThe Antinomies of Theodore LevittThe Spectre of Philip KotlerThe Deconstruction of Shelby D HuntThe Biopoetics of Wroe AldersonThe Anxieties of Morris HolbrookThe 3Rs of Marketing Writing
Copyright Date
2005
Dewey Decimal
808.066658
Dewey Edition
22
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eBay item number:305346298305
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