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Eric Shiu Research Handbook of Innovation and Creativity (Hardback) (UK IMPORT)
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eBay item number:305354870742
Item specifics
- Condition
- Book Title
- Research Handbook of Innovation and Creativity for Marketing Mana
- Publication Name
- Research Handbook of Innovation and Creativity for Marketing Management
- Title
- Research Handbook of Innovation and Creativity for Marketing Mana
- Contributor
- Eric Shiu (Edited by)
- Format
- Hardcover
- ISBN-10
- 0857937944
- EAN
- 9780857937940
- ISBN
- 9780857937940
- Publisher
- Elgar Publishing, Incorporated, Edward
- Genre
- Business & Finance
- Topic
- Language & Reference
- Release Year
- 2017
- Release Date
- 28/04/2017
- Language
- English
- Country/Region of Manufacture
- GB
- Item Height
- 0.8in
- Item Length
- 9.4in
- Series
- Research Handbooks in Business and Management Ser.
- Publication Year
- 2017
- Type
- Textbook
- Item Width
- 6.6in
- Item Weight
- 19.5 Oz
- Number of Pages
- 264 Pages
About this product
Product Information
This groundbreaking Handbook is a collection of the most recent research in innovation and creativity as it applies to marketing management. It uniquely combines the work of innovation and creativity scholars in the same book. Incorporating global research conducted by scholars based all over the world, this book covers various aspects of innovation and creativity, discussing the concepts themselves as well as adopting both a company and consumer perspective. Standout topics discussed in this Handbook include product and service innovation, organizing for innovation, co-innovation, and the impacts of culture on innovation as well as the impacts of personality, the impacts of zen, and the applications of creativity in management and marketing. Eric Shiu presents an integrated discussion of both disciplines, which will inevitably lead to early-stage frameworks of knowledge, new research ideas, and a more holistic understanding of innovation and creativity combined. This Handbook will appeal to readers who are interested in innovation and creativity in general as well as those interested in how the topics apply to marketing management. Business and management students as well as scholars who are researching, teaching or studying a subject that relates to innovation or creativity will also find much to interest them in this book.
Product Identifiers
Publisher
Elgar Publishing, Incorporated, Edward
ISBN-10
0857937944
ISBN-13
9780857937940
eBay Product ID (ePID)
235228660
Product Key Features
Publication Name
Research Handbook of Innovation and Creativity for Marketing Management
Format
Hardcover
Language
English
Publication Year
2017
Series
Research Handbooks in Business and Management Ser.
Type
Textbook
Number of Pages
264 Pages
Dimensions
Item Length
9.4in
Item Height
0.8in
Item Width
6.6in
Item Weight
19.5 Oz
Additional Product Features
Lc Classification Number
Hf5415
Reviews
'This book contains a contemporary and important collection of the most recent research from a multinational team of innovation and creativity scholars. The focus of the articles, mixing creativity and innovation with relevance to marketing management, puts this new book in a unique position.', 'The originality of this Handbook is in exploring conceptual and practical links between creativity and innovation at micro and macro level. The contributors take a multi-disciplinary approach to generate new insights into the meaning of innovation and creativity, and the integration of the concepts, that will stimulate academics and professionals engaged in marketing research.', 'The originality of this Handbook is in exploring conceptual and practical links between creativity and innovation at micro and macro level. The contributors take a multi-disciplinary approach to generate new insights into the meaning of innovation and creativity, and the integration of the concepts, that will stimulate academics and professionals engaged in marketing research.' --John Dawson, Universities of Edinburgh and Stirling, UK 'This book contains a contemporary and important collection of the most recent research from a multinational team of innovation and creativity scholars. The focus of the articles, mixing creativity and innovation with relevance to marketing management, puts this new book in a unique position.' --Per Kristensson, Karlstad University, Sweden
Table of Content
Contents:IntroductionEric Shiu1. What is innovation?Søren Harnow Klausen2. Product design innovation - Trade-off decisions on functionality, aesthetics and sustainability from the consumer perspectiveEric Shiu3. Innovation performance in service industries - unlocking the intricate effects of strategic orientations and the business modelColin Cheng4. Organizing for creativityFarida Rasulzada5. Four Decades of Engaging Customers in Product InnovationMai Khanh Tran6. Developing a Conceptual Model of the Impacts of Electronic Word-of-mouth on Innovation Adoption Yingying Qian7. Cultural influences on innovation resistance: A conceptual frameworkNasir Salari8. The influence of personality on creativityEva Hoff and Ingegerd Carlsson9. Chan/Zen of Creativity ManagementAi-Girl Tan10. Creativity in Advertisement: How Advertisements Strike People - A Critical Discussion of the Role of Original Ideas and Background MusicAlessandro Antonietti and Barbara ColomboConcluding remarksEric ShiuIndex
Copyright Date
2017
Target Audience
Scholarly & Professional
Topic
Marketing / General, Development / Business Development, Référence
Lccn
2016-957240
Dewey Decimal
658.8/02
Dewey Edition
23
Illustrated
Yes
Genre
Business & Economics
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Product is 95% alike picture but a little more blurry. Controller play well but had a notice from psn that my joypad wasn't authentic and could by problematic🤷♂️ no trouble so far! Shipping was fast but no tracking and worst packaging ever.. like the box came banged up... send a question to seller never had a reply 😅.... Good product overall, excellent price, fast shipping, wrapped only on 4 sides out of 6, no tracking and never reply... 4★ product / 2★ seller ✌️
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The book is in perfect condition, brand new, and is exactly as described. This item is difficult to find here, and the seller priced it very reasonably. It shipped from the UK to Canada, and unfortunately took a little longer to arrive than the seller hoped, but it was shipped less than 24 hours after I purchased. When I contacted the seller, they were very responsive and helpful. I would not hesitate to purchase from this seller again. Definitely recommend!
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