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Stephen Brown Marketing - The Retro Revolution (Hardback) (UK IMPORT)
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- 98.4% positive feedback
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eBay item number:305357233674
Item specifics
- Condition
- Book Title
- Marketing - The Retro Revolution
- Publication Name
- Marketing - The Retro Revolution
- Title
- Marketing - The Retro Revolution
- Format
- Hardcover
- ISBN-10
- 0761968504
- EAN
- 9780761968504
- ISBN
- 9780761968504
- Publisher
- SAGE Publications, The Limited
- Genre
- Business & Economics
- Topic
- Marketing / General
- Release Date
- 07/06/2001
- Release Year
- 2001
- Language
- English
- Country/Region of Manufacture
- US
- Item Height
- 234mm
- Item Length
- 9.2in
- Item Weight
- 1 Oz
- Publication Year
- 2001
- Type
- Textbook
- Item Width
- 6.1in
- Number of Pages
- 272 Pages
About this product
Product Information
'the finest writer in our field today - Journal of Marketing 'the great heretic - Retrospectives in Marketing 'the most devastating critic of the academic discipline of marketing ever likely to be encountered - Service Industries Journal 'a jewel in the crown of the academic marketing establishment - Marketing Intelligence and Planning 'remarkably entertaining - Public Library Journal 'dazzling erudition - European Journal of Marketing 'instant classic - Journal of Marketing Management · Has marketing moved from 'new and improved to 'as good as always? · Is old the new 'new? Retro-marketing is all around us, whether it be retro-products like the neo-Beetle, retro-scapes, such as Niketown, or retro-advertising campaigns, which make the most of the advertisers glorious heritage. The rise of retro has led many to conclude that it represents the end of marketing, that it is indicative of inertia, ossification and the waning of creativity. Marketing - The Retro Revolution explains why the opposite is the case, demonstrating that retro-orientation is a harbinger of change and a revolution in marketing thinking. In his engaging and lively style, Stephen Brown shows that the implications of todays retro revolution are much more profound than the existing literature suggests. He argues that just as retro-marketing practitioners are looking to the past for inspiration, so students, consultants and academics should seek to do likewise. History reveals that new ideas often come wrapped in old packaging. Marketing - the Retro Revolution unwraps this retro-package and, in doing so, offers radically new ideas for the future of the field.
Product Identifiers
Publisher
SAGE Publications, The Limited
ISBN-10
0761968504
ISBN-13
9780761968504
eBay Product ID (ePID)
1936663
Product Key Features
Format
Hardcover
Language
English
Topic
Marketing / General
Publication Year
2001
Type
Textbook
Genre
Business & Economics
Number of Pages
272 Pages
Dimensions
Item Length
9.2in
Item Width
6.1in
Item Weight
1 Oz
Additional Product Features
Lc Classification Number
Hf5415.B745 2001
Reviews
Praise for the author: the finest writer in our field today - Journal of Marketing the most devastating critic of the academic discipline of marketing ever likely to be encountered - Service Industries Journal a jewel in the crown of the academic marketing establishment - Marketing Intelligence and Planning remarkably entertaining - Public Library Journal dazzling erudition - European Journal of Marketing instant classic - Journal of Marketing Management, Praise for the author:'the finest writer in our field today' - Journal of Marketing'the most devastating critic of the academic discipline of marketing ever likely to be encountered' - Service Industries Journal'a jewel in the crown of the academic marketing establishment' - Marketing Intelligence and Planning'remarkably entertaining' - Public Library Journal'dazzling erudition' - European Journal of Marketing'instant classic' - Journal of Marketing Management, Praise for the author: 'the finest writer in our field today' - Journal of Marketing 'the most devastating critic of the academic discipline of marketing ever likely to be encountered' - Service Industries Journal 'a jewel in the crown of the academic marketing establishment' - Marketing Intelligence and Planning 'remarkably entertaining' - Public Library Journal 'dazzling erudition' - European Journal of Marketing 'instant classic' - Journal of Marketing Management
Publication Name
Marketing-The Retro Revolution
Table of Content
Remembering Marketing The Future is HistoryPART ONE: PUTTING THE 'CON INTO CONCEPTReviewing Marketing The Defective Vision of Theodore LevittRedeeming Marketing The Spiritual Side of TradeReconfiguring Marketing The Greatest Sham on EarthPART TWO: DOWNSIZING STRATEGYRepositioning Marketing Ballyhoos WhoRepresenting Marketing The Secret of the Black Magic BoxReplanning Marketing If Ever a Whiz of a Swiz There WasPART THREE: FIXING THE MIXReplacing Marketing Reading RetroscapesRebracing Marketing Yes, We have no BananaburgersRevolting Marketing Gross is GoodConclusion Trapping the SubstanceRejuvenating Marketing The Big Tease
Copyright Date
2001
Lccn
2001-270044
Dewey Decimal
658.8
Intended Audience
College Audience
Illustrated
Yes
Item description from the seller
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Seller assumes all responsibility for this listing.
eBay item number:305357233674
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u***n (38)- Feedback left by buyer.
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Product is 95% alike picture but a little more blurry. Controller play well but had a notice from psn that my joypad wasn't authentic and could by problematic🤷♂️ no trouble so far! Shipping was fast but no tracking and worst packaging ever.. like the box came banged up... send a question to seller never had a reply 😅.... Good product overall, excellent price, fast shipping, wrapped only on 4 sides out of 6, no tracking and never reply... 4★ product / 2★ seller ✌️
l***t (120)- Feedback left by buyer.
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The book is in perfect condition, brand new, and is exactly as described. This item is difficult to find here, and the seller priced it very reasonably. It shipped from the UK to Canada, and unfortunately took a little longer to arrive than the seller hoped, but it was shipped less than 24 hours after I purchased. When I contacted the seller, they were very responsive and helpful. I would not hesitate to purchase from this seller again. Definitely recommend!
s***a (696)- Feedback left by buyer.
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AAA seller. Item came as described and within the due date. Great communication. Well packed and no damage to the case.
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