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Andrew Atherstone Repackaging Christianity (Hardback) (UK IMPORT)

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Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Book Title
Repackaging Christianity : Alpha and the Building of a Global Brand
Publication Name
Repackaging Christianity
Title
Repackaging Christianity
Subtitle
Alpha and the building of a global brand
Author
Andrew Atherstone
Format
Hardcover
ISBN-10
1399801511
EAN
9781399801515
ISBN
9781399801515
Publisher
Hodder & Stoughton Canada
Genre
Religion
Topic
Theology, Christian Theology / General, Christian Ministry / Preaching, Essays
Release Date
21/07/2022
Release Year
2022
Language
English
Country/Region of Manufacture
GB
Item Height
1.2in
Item Length
9.5in
Item Width
6.5in
Item Weight
20 oz
Publication Year
2022
Number of Pages
320 Pages

About this product

Product Information

The story of Alpha is of major significance for understanding the place of religious faith in the modern world, but that story has never been told - until now. Since its launch in 1993, the Alpha movement has evolved from 'supper party evangelism' in the Kensington suburbs into a global brand of Christian outreach. Today, over a million people attend Alpha every year, but the history of its rise to popularity has never been documented. What caused such spiritual renewal in an age of scepticism? And what propelled Alpha into a phenomenon that is recognised across the globe?Alpha is far more than an introductory course to Christianity. At the core of its brand identity is a 'repackaging' of the Christian message for contemporary audiences. Innovation and cultural adaptability are built into Alpha's DNA, one of the chief reasons for its longevity and influence. Nimbly utilising the multimedia and digital revolutions, it has contextualised into cultures and languages across the planet. And led by charismatic, savvy individuals, it has attracted people from across the social spectrum, making waves in national media.Andrew Atherstone leaves no stone unturned as he presents this fascinating history. With exclusive access to original archives, Atherstone recounts the miraculous stories of HTB's early years, the first full account of Nicky Gumbel's conversion, and the strategic decisions that launched Alpha onto the global stage of Christian influence. With sharp historical analysis, Andrew Atherstone uncovers the story of Christian resurgence in our contemporary age.

Product Identifiers

Publisher
Hodder & Stoughton Canada
ISBN-10
1399801511
ISBN-13
9781399801515
eBay Product ID (ePID)
27057263539

Product Key Features

Book Title
Repackaging Christianity : Alpha and the Building of a Global Brand
Author
Andrew Atherstone
Format
Hardcover
Language
English
Topic
Theology, Christian Theology / General, Christian Ministry / Preaching, Essays
Publication Year
2022
Genre
Religion
Number of Pages
320 Pages

Dimensions

Item Length
9.5in
Item Height
1.2in
Item Width
6.5in
Item Weight
20 oz

Additional Product Features

Lc Classification Number
Bv1471.3
Reviews
It's a tale of vision, determination and extraordinary marketing. It's a tale of controversy too... And it's a tale that hasn't been told before, or not as a full history... It's a fascinating story and Atherstone tells it well. Clearly keen not to sensationalise, he keeps the tone calm and quotes critics as well as enthusiasts.
Lccn
2023-552949
Dewey Decimal
269.2
Intended Audience
Trade
Dewey Edition
23
Illustrated
Yes

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