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Robert McMath What Were They Thinking? (Paperback) (UK IMPORT) - Picture 1 of 1
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Robert McMath What Were They Thinking? (Paperback) (UK IMPORT)

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Last updated on May 01, 2024 15:27:35 EDTView all revisionsView all revisions

Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Book Title
What Were They Thinking? : Marketing Lessons You Can Learn from Products That Flopped
Publication Name
What Were They Thinking?
Title
What Were They Thinking?
Subtitle
Marketing Lessons You Can Learn from Products That Flopped
Author
Robert Mcmath
Format
Trade Paperback
ISBN-10
081293203X
EAN
9780812932034
ISBN
9780812932034
Publisher
Crown Publishing Group, T.H.E.
Genre
Business & Economics
Release Year
1999
Release Date
29/06/1999
Language
English
Country/Region of Manufacture
US
Item Height
0.5in
Item Length
8.5in
Item Width
5.5in
Item Weight
11.2 Oz
Type
Entrepreneurship
Publication Year
1999
Topic
Personal Success, Industrial Management, Entrepreneurship, Advertising & Promotion, Marketing / Research, Personal Finance / General
Number of Pages
256 Pages

About this product

Product Information

Those ignorant of the mistakes of the past are bound to lose a lot of money.That's why Bob McMath founded the New Products Showcase and Learning Center--a "Smithsonian for Stinkers," Business Week dubbed it.There, executives from top corporations pay huge amounts of money to rummage through some 80,000 products gone awry.Their mission- to avoid the misguided, expensive, and occasionally ludicrous mistakes that trip up even top companies. In What Were They Thinking? , McMath shows you how to avoid such mistakes, with more that eighty marketing lessons he's learnedfrom his long experience with clods and clunkers.As People magazine put it "McMath knows his goods--and his uglies, too"--and here he shows you how to- Steer clear of the number one killer of new products(page 129) Develop a marketing campaign based on a "Significant Point of Difference"(page 183) Take advantage of eight"Hot Buttons for Success in the Millennium"(page 101) Keep out of the "Buy-This-If-You're-a-Loser School of Marketing"(page 28) Combat "Corporate Alzheimer's"(page 4) and much more !

Product Identifiers

Publisher
Crown Publishing Group, T.H.E.
ISBN-10
081293203x
ISBN-13
9780812932034
eBay Product ID (ePID)
21038724080

Product Key Features

Book Title
What Were They Thinking? : Marketing Lessons You Can Learn from Products That Flopped
Author
Robert Mcmath
Format
Trade Paperback
Language
English
Topic
Personal Success, Industrial Management, Entrepreneurship, Advertising & Promotion, Marketing / Research, Personal Finance / General
Publication Year
1999
Genre
Business & Economics
Number of Pages
256 Pages

Dimensions

Item Length
8.5in
Item Height
0.5in
Item Width
5.5in
Item Weight
11.2 Oz

Additional Product Features

Copyright Date
2000
Target Audience
Trade
Lccn
97-020804
Dewey Decimal
658.8/02
Dewey Edition
21
Illustrated
Yes

Item description from the seller

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  • GB 864 1548 11
Rarewaves Canada

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