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Gerard Szatvanyi The Great Digital Transformation (Hardback) (UK IMPORT) - Picture 1 of 1
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Gerard Szatvanyi The Great Digital Transformation (Hardback) (UK IMPORT)

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Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Book Title
Great Digital Transformation : Reimagining the Future of Customer Interactions
Publication Name
The Great Digital Transformation
Title
The Great Digital Transformation
Subtitle
Reimagining the Future of Customer Interactions
Author
Gerard Szatvanyi
Format
Hardcover
ISBN-10
1955884455
EAN
9781955884457
ISBN
9781955884457
Publisher
Forbes Books
Genre
Business & Economics
Topic
Marketing / General, E-Commerce / Internet Marketing
Release Date
18/05/2023
Release Year
2023
Language
English
Country/Region of Manufacture
US
Item Height
231mm
Item Length
9in
Publication Year
2023
Item Width
6in
Number of Pages
195 Pages

About this product

Product Information

What should retailers know about the purpose of the store? How can team members be treated so they feel engaged in meaningful work? What potential exists in technologies like headless commerce, virtual spaces, the long tail of commerce, and data analytics? As an IT industry thought leader and the founder of OSF Digital, a Salesforce partner, Gerard Szatvanyi has provided the answers to these questions to retailers around the globe. In his debut book, he explains what true digital transformation encompasses. He presents ways to put the customer at the center of everything, incorporate mobile experiences, utilize video interactions, and build communities. He lays out best practices to set up teams and systems, and then bring in digital tools to support the overarching goals. Readers will walk away with a long list of action items they can get started on right away.

Product Identifiers

Publisher
Forbes Books
ISBN-10
1955884455
ISBN-13
9781955884457
eBay Product ID (ePID)
24058363031

Product Key Features

Book Title
Great Digital Transformation : Reimagining the Future of Customer Interactions
Author
Gerard Szatvanyi
Format
Hardcover
Language
English
Topic
Marketing / General, E-Commerce / Internet Marketing
Publication Year
2023
Genre
Business & Economics
Number of Pages
195 Pages

Dimensions

Item Length
9in
Item Width
6in

Additional Product Features

Table of Content
ACKNOWLEDGMENTS INTRODUCTION The Difference between Digitization and Digital Transformation Digital Transformation and Talent Results, Not Presence Reimagining the Customer Experience Mobile at the Center of Everything Shifting from the Internet of Things to the Commerce of Things: Enter Headless Commerce Let's Talk about Brick and Mortar: Creating Transactions from Experiences Virtual Space and Commerce: A How-to Guide Engagement Everywhere: TikTok, YouTube, and Building Experience-Centered Communities Capturing the Long Tail of Commerce Data and Increasing Margins Building Your Toolbox: A Set of Best Practices CONCLUSION ABOUT THE AUTHOR CONTACT ENDNOTES
Target Audience
Trade

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  • GB 864 1548 11
Rarewaves Canada

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