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Melvin Simensky Intellectual Property in the Global Marke (Hardback) (UK IMPORT)

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Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Book Title
Intellectual Property in the Global Marketplace, Valuation, Prote
Publication Name
Intellectual Property in the Global Marketplace, Valuation, Protection, Exploitation, and Electronic Commerce
Title
Intellectual Property in the Global Marketplace, Valuation, Prote
Author
Lanning G. Bryer, Neil J. Wilkof, Melvin Simensky
Format
Hardcover
ISBN-10
0471351083
EAN
9780471351085
ISBN
9780471351085
Edition
Volume 1
Publisher
Wiley & Sons, Incorporated, John
Genre
Business & Finance
Topic
Law & Politics
Release Year
1999
Release Date
26/10/1999
Language
English
Country/Region of Manufacture
US
Item Height
1.6in
Item Length
10.2in
Item Width
7.3in
Item Weight
44.9 Oz
Series
Intellectual Property-General, Law, Accounting and Finance, Management, Licensing, Special Topics Ser.
Type
Textbook
Publication Year
1999
Features
Revised
Number of Pages
620 Pages

About this product

Product Information

Die Verwertung geistigen Eigentums ist ein hei diskutiertes Thema im internationalen Marktgeschehen. Die Kosten und Probleme in Verbindung mit einer Produkteinführung am Markt veranla t Unternehmen, bestehendes geistiges Eigentum (Patente, Warenzeichen, Technologie und Urheberrechte) besser zu nutzen. Band 1 (Electronic Commerce, Valuation and Protection) des 2-bändigen Werks beschäftigt sich in der 2. Auflage ausführlich mit dem Thema elektronischer Handel, Bewertung und Schutz geistigen Eigentums. Sie erfahren alles über aktuelle Trends im Bereich Bewertung, Nutzung und Schutz von geistigem Eigentum. Die Themen werden von allen Seiten (z.B. juristisch, finanziell und wirtschaftlich) beleuchtet. Enthalten sind umfangreiche Checklisten, Definitionen wichtiger Verhandlungstermini, Auszüge aus wichtigen US-amerikanischen und internationalen Gesetzen und Verfahren sowie ausführliche Fallbeispiele. Beide Bände werden jährlich ergänzt und aktualisiert, um aktuellen Trends und Entwicklungen auf diesem Gebiet Rechnung zu tragen. (09/99)

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0471351083
ISBN-13
9780471351085
eBay Product ID (ePID)
958229

Product Key Features

Author
Lanning G. Bryer, Neil J. Wilkof, Melvin Simensky
Publication Name
Intellectual Property in the Global Marketplace, Valuation, Protection, Exploitation, and Electronic Commerce
Format
Hardcover
Language
English
Features
Revised
Series
Intellectual Property-General, Law, Accounting and Finance, Management, Licensing, Special Topics Ser.
Publication Year
1999
Type
Textbook
Number of Pages
620 Pages

Dimensions

Item Length
10.2in
Item Height
1.6in
Item Width
7.3in
Item Weight
44.9 Oz

Additional Product Features

Series Volume Number
8
Number of Volumes
2 Vols.
Lc Classification Number
K1401.I559 1999
Volume Number
Volume 1
Edition Description
Revised Edition
Edition Number
2
Table of Content
Overview: Intellectual Property -- The New Global Currency (C.Zimmerman). THE NEW MARKETPLACE: THE ROLE OF INTELLECTUAL PROPERTY INON-LINE COMMERCE. Trademarks and Domain Names (S. Weinberg). Trademark and Domain Names: International Perspective (D.Prahl). The Advent of Electronic Commerce: Intellectual Property,Banking, and Finance (R. Lamb & R. Rosen). Internet Industries Convergence: Legal, Strategic, and GlobalConcerns (R. Lamb & R. Rosen). ACCOUNTING, FINANCE, AND VALUATION. Economic and Financial Issues in Intellectual Property (R.Lamb). Quantitative Methods of Valuing Intellectual Property (G. Smith& R. Parr). Intellectual Property: Proactive Auditing (N. Swycher). Financial Accounting and Reporting Considerations (A. Carter& M. Lasinski). Amortization of Intellectual Property for U.S. Federal IncomeTaxes (R. Gehan). The Rating Agency View of Intangible Assets (T. Hoens). Global Piracy and Financial Valuation of Intellectual Property(R. Lamb & R. Rosen). PROTECTING INTELLECTUAL PROPERTY. Imperative Strategies for Protecting Trademark Assets: TheInternational Market (I. Kaufman & B. Bakshani). Certification Marks in the Competitive Commercial Environment(J. Belson). Parallel Imports Into and Within the European Union (S. Jackson& R. Kempner). Imperative Strategies for Protecting Intangible Assets: The U.S.Market (A. Daniel). The GATT Copyright Restoration: A Loss for the Public Domain forthe Benefit of Trade Policy (A. Hartnick & N. Mertzel). New International Copyright Rules: The WIPO Copyright Treaty (T.Vinje). Trends in the Protection of Intellectual Property Rights: A CaseStudy from Ghana (P. Kuruk). Current State of Protection of Intellectual Property Rights ofthe Former Soviet Union (M. Eliseeva). The Intellectual Property Characteristics of a Generic Company(A. Cohen). Some Practical Applications of Brand Valuation to CorporateTrademark Management (S. Getzoff). The Insurance and Management of Intellectual Property Risks (M.Simensky & E. Osterberg).
Copyright Date
1999
Topic
Intellectual Property / Patent, Intellectual Property / General, Intellectual Property / Copyright, Computer & Internet
Lccn
99-013069
Intended Audience
Scholarly & Professional
Illustrated
Yes
Genre
Law

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