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Marketing 4.0: Moving From Traditional to Digit, Kotler, Kartajaya, Setiawan+=
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- Buy It NowMarketing 4.0: Moving From Traditional to Digit, Kotler, Kartajaya, Setiawan+=
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Located in: NY, United States
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Estimated between Sat, May 11 and Thu, May 16 to 43230
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- 97.9% positive feedback
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eBay item number:312824006830
Item specifics
- Condition
- PublishedOn
- 2017-01-03
- ISBN
- 9781119341208
- EAN
- 9781119341208
- Book Title
- Marketing 4. 0 : Moving from Traditional to Digital
- Item Length
- 9.1in
- Publisher
- Wiley & Sons, Incorporated, John
- Publication Year
- 2016
- Format
- Hardcover
- Language
- English
- Item Height
- 1in
- Genre
- Business & Economics
- Topic
- Marketing / General, E-Commerce / Internet Marketing, Marketing / Research
- Item Width
- 6.2in
- Item Weight
- 14.4 Oz
- Number of Pages
- 208 Pages
About this product
Product Information
Marketing has changed forever this is what comes next Marketing 4. 0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing.
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
1119341205
ISBN-13
9781119341208
eBay Product ID (ePID)
228586149
Product Key Features
Book Title
Marketing 4. 0 : Moving from Traditional to Digital
Format
Hardcover
Language
English
Topic
Marketing / General, E-Commerce / Internet Marketing, Marketing / Research
Publication Year
2016
Genre
Business & Economics
Number of Pages
208 Pages
Dimensions
Item Length
9.1in
Item Height
1in
Item Width
6.2in
Item Weight
14.4 Oz
Additional Product Features
Lc Classification Number
Hf5415.K683 2017
Table of Content
Acknowledgments xiii Prologue: From Marketing 3.0 to Marketing 4.0 xv About the Authors xix Part I Fundamental Trends Shaping Marketing 1 Power Shifts to the Connected Customers 3 From Exclusive to Inclusive 7 From Vertical to Horizontal 10 From Individual to Social 13 Summary: Horizontal, Inclusive, and Social 14 2 The Paradoxes of Marketing to Connected Customers 17 Breaking the Myths of Connectivity 20 Summary: Marketing amid Paradoxes 28 3 The Influential Digital Subcultures 29 Youth: Acquiring the Mind Share 32 Women: Growing the Market Share 35 Netizens: Expanding the Heart Share 37 Summary: Youth, Women, and Netizens 40 4 Marketing 4.0 in the Digital Economy 43 Moving from Traditional to Digital Marketing 47 Integrating Traditional and Digital Marketing 52 Summary: Redefining Marketing in the Digital Economy 53 Part II New Frameworks for Marketing in the Digital Economy 5 The New Customer Path 57 Understanding How People Buy: From Four A's to Five A's 60 Driving from Awareness to Advocacy: The O Zone (O3) 66 Summary: Aware, Appeal, Ask, Act, and Advocate 69 6 Marketing Productivity Metrics 71 Introducing PAR and BAR 74 Decomposing PAR and BAR 75 Driving Up Productivity 80 Summary: Purchase Action Ratio and Brand Advocacy Ratio 90 7 Industry Archetypes and Best Practices 91 Four Major Industry Archetypes 94 Four Marketing Best Practices 100 Summary: Learning from Different Industries 104 Part III Tactical Marketing Applications in the Digital Economy 8 Human-Centric Marketing for Brand Attraction 107 Understanding Humans Using Digital Anthropology 110 Building the Six Attributes of Human-Centric Brands 113 Summary: When Brands Become Humans 118 9 Content Marketing for Brand Curiosity 119 Content is the New Ad, #Hashtag is the New Tagline 121 Step-by-Step Content Marketing 124 Summary: Creating Conversations with Content 134 10 Omnichannel Marketing for Brand Commitment 137 The Rise of Omnichannel Marketing 139 Step-by-Step Omnichannel Marketing 145 Summary: Integrating the Best of Online and Offline Channels 149 11 Engagement Marketing for Brand Affinity 151 Enhancing Digital Experiences with Mobile Apps 153 Providing Solutions with Social CRM 156 Driving Desired Behavior with Gamification 160 Summary: Mobile Apps, Social CRM, and Gamification 165 Epilogue: Getting to WOW! 167 What is a "WOW"? 167 Enjoy, Experience, Engage: WOW! 168 Are You Ready to WOW? 169 Index 171
Copyright Date
2017
Lccn
2016-036899
Dewey Decimal
658.8
Intended Audience
Trade
Dewey Edition
23
Illustrated
Yes
Item description from the seller
Business seller information
Value Added Tax Number:
- GB 724498118
Seller assumes all responsibility for this listing.
eBay item number:312824006830
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Item location:
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Prompt professional kind honest communication. Shipping took some time for shipping partner to connect w/USPS, but this is to be expected w/economy/media mail. This shipping method allows the proprietor to offer free shipping and good prices on their items. It was only 12 days from purchase date to delivery date. Item was listed as Very Good condition and arrived in better than described condition. Deck is complete, cards, book, and box are like new. Great price! Thank you very much! 5-stars!
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This seller has excellent prices, communications, packaging and very fast shipping. The book was exactly as described and I would definitely buy from this seller again. Note to seller; Thank you!
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