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The Findability Formula by Lutze, Wulkow New 9780470420904 Fast Free Shipping+=
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- Buy It NowThe Findability Formula by Lutze, Wulkow New 9780470420904 Fast Free Shipping+=
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Located in: NY, United States
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eBay item number:313265718611
Item specifics
- Condition
- PublishedOn
- 2009-03-27
- ISBN
- 9780470420904
- EAN
- 9780470420904
- Book Title
- Findability Formula : the Easy, Non-Technical Approach to Search Engine Marketing
- Item Length
- 9.2in
- Publisher
- Wiley & Sons, Incorporated, John
- Publication Year
- 2009
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.6in
- Genre
- Computers, Business & Economics
- Topic
- Marketing / General, E-Commerce / Internet Marketing, Web / Search Engines
- Item Width
- 7.5in
- Item Weight
- 18 Oz
- Number of Pages
- 288 Pages
About this product
Product Information
To be successful in business you must be able to attract the right clients and persuade them to buy. However, on the internet, people only see what the search engines direct them to and the competition for those top spots is fierce. So how do you ensure that your business is front-and-center when prospects are searching for solutions? The answer is The Findability Formula. The Findability Formula is for anyone who wants to improve results from Internet marketing. The book is specifically written for business owners who are frustrated with a website that is not showing up in search results and not generating business. The Findability Formula will help readers understand how prospects and customers search for products and services on the Internet, and will show them, step-by-step, how to optimize their findability. The book will be a non-technical guide to effectively building and implementing, from the ground up, an Internet search marketing program that gets results. The reader will learn how paid search works, and how paid and organic search can work together to create optimum web visibility and reduce paid search costs over time. The basic message of the book is that there is a formula for findability and for converting prospects to purchasers. Readers' Benefits from The Findability Formula: * A complete step-by-step approach to search engine marketing applicable to any product or service, The Findability Formula will include easy-to-follow instruction from chapter to chapter as well as launch checklists in the appendix. * The most up-to-date search research and statistics available, including uncommon ways to connect with your online buyer. * Shows the reader how to avoid common search marketing mistakes that cost big money. How to not be bullied and take control of in-house e-commerce department strategies and SEM agencies. * A small company can compete successfully in search with larger, well-established competitors. How to work smarter to get even better search engine findability. * Maximizes the reader's investment. The reader won't waste money by needlessly paying for clicks from customers who have no intention of buying. The investment in this book will be repaid thousands of times over. * Saves time, money and energy in creating in-house search marketing programs and properly tracking results by keyword. Negates the need to hire outside SEM agencies
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0470420901
ISBN-13
9780470420904
eBay Product ID (ePID)
102898202
Product Key Features
Book Title
Findability Formula : the Easy, Non-Technical Approach to Search Engine Marketing
Format
Trade Paperback
Language
English
Topic
Marketing / General, E-Commerce / Internet Marketing, Web / Search Engines
Publication Year
2009
Genre
Computers, Business & Economics
Number of Pages
288 Pages
Dimensions
Item Length
9.2in
Item Height
0.6in
Item Width
7.5in
Item Weight
18 Oz
Additional Product Features
Lc Classification Number
Hf5415.1265.L88 2009
Reviews
"...shows how to position your business front and centre when prospects are searching online for solutions you can provide." (Globe and Mail, April 2009)
Table of Content
Foreword. Introduction. Who This Book Is For. How This Book Is Different. The Secret Agent Pen Epiphany. About The Author. Chapter 1. The Basics. Chapter 2. First Things First. Chapter 3. How People Search, Shop and Buy Online. Chapter 4. The Art of the Keyword. Chapter 5. Keyword Alignment on the Path to Purchase. Chapter 6. The Keyword Discovery Process. Chapter 7. Grouping & Theming To Complete Your Keyword List. Chapter 8. Location, Location, Location. Chapter 9. Seasonality. Chapter 10. Writing Your Ad Text. Chapter 11. After The Click. Chapter 12. Bidding and Budgeting. Chapter 13. Account Deployment. Chapter 14. The Care and Feeding of Your Search Marketing Campaign. Chapter 15. Hiring Help. Chapter 16. SEO. Appendix I. The Top Five Errors To Avoid. Appendix II. PPC Keyword Bidding - The Experts Weigh In. Appendix III. Launch Checklist. Appendix IV. Resources.
Copyright Date
2009
Lccn
2008-038668
Dewey Decimal
658.8/72
Intended Audience
Trade
Dewey Edition
22
Illustrated
Yes
Item description from the seller
Business seller information
Value Added Tax Number:
- GB 724498118
Seller assumes all responsibility for this listing.
eBay item number:313265718611
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Prompt professional kind honest communication. Shipping took some time for shipping partner to connect w/USPS, but this is to be expected w/economy/media mail. This shipping method allows the proprietor to offer free shipping and good prices on their items. It was only 12 days from purchase date to delivery date. Item was listed as Very Good condition and arrived in better than described condition. Deck is complete, cards, book, and box are like new. Great price! Thank you very much! 5-stars!
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Description of item was very accurate. Price and shipping costs were reasonable. Items were well packaged. and arrived promptly in good condition. Communication is clear and prompt. Would buy from this seller again.
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This seller has excellent prices, communications, packaging and very fast shipping. The book was exactly as described and I would definitely buy from this seller again. Note to seller; Thank you!