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Principles of Marketing 17e Kotler Textbook Hardcover Edition
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- Buy It NowPrinciples of Marketing 17e Kotler Textbook Hardcover Edition
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eBay item number:314349082516
Item specifics
- Condition
- Book Title
- Principles of Marketing
- Features
- Loose-Leaf
- Subject
- Marketing
- ISBN
- 9780134492513
- Publication Year
- 2017
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Principles of Marketing
- Item Height
- 1.4in
- Item Length
- 11.2in
- Publisher
- Pearson Education
- Item Width
- 8.9in
- Item Weight
- 60.8 Oz
- Number of Pages
- 736 Pages
About this product
Product Information
For Principles of Marketing courses that require a comprehensive text. Help readers learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps readers master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help individuals understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 17th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities. Also available with MyLab Marketing MyLab(TM) Marketing is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. Note: You are purchasing a standalone product; MyLab Marketing does not come packaged with this content. Students, if interested in purchasing this title with MyLab Marketing, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information. If you would like to purchase both the physical text and MyLab Marketing, search for: 0134642317 / 9780134642314 Principles of Marketing Plus MyLab Marketing with Pearson eText -- Access Card Package Package consists of: 013449251X / 9780134492513 Principles of Marketing 0134518284 / 9780134518282 MyLab Marketing with Pearson eText -- Access Card -- for Principles of Marketing
Product Identifiers
Publisher
Pearson Education
ISBN-10
013449251x
ISBN-13
9780134492513
eBay Product ID (ePID)
9038274459
Product Key Features
Publication Name
Principles of Marketing
Format
Hardcover
Language
English
Publication Year
2017
Type
Textbook
Number of Pages
736 Pages
Dimensions
Item Length
11.2in
Item Height
1.4in
Item Width
8.9in
Item Weight
60.8 Oz
Additional Product Features
Lc Classification Number
Hf5415.K636 2018
Edition Number
17
Table of Content
Part 1: Defining Marketing and the Marketing Process 1. Marketing: Creating Customer Value and Engagement 2. Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships Part 2: Understanding the Marketplace and Consumer Value 3. Analyzing the Marketing Environment 4. Managing Marketing Information to Gain Customer Insights 5. Consumer Markets and Buyer Behavior 6. Business Markets and Business Buyer Behavior Part 3: Designing a Customer Value--Driven Strategy and Mix 7. Customer Value--Driven Marketing Strategy: Creating Value for Target Customers 8. Products, Services, and Brands: Building Customer Value 9. Developing New Products and Managing the Product Life Cycle 10. Pricing: Understanding and Capturing Customer Value 11. Pricing Strategies: Additional Considerations 12. Marketing Channels: Delivering Customer Value 13. Retailing and Wholesaling 14. Engaging Consumers and Communicating Customer Value: Integrated Marketing Communication Strategy 15. Advertising and Public Relations 16. Personal Selling and Sales Promotion 17. Direct, Online, Social Media, and Mobile Marketing Part 4: Extending Marketing 18. Creating Competitive Advantage 19. The Global Marketplace 20. Sustainable Marketing: Social Responsibility and Ethics Appendix 1: Marketing Plan Appendix 2: Marketing by the Numbers Appendix 3: Careers in Marketing
Copyright Date
2018
Target Audience
College Audience
Topic
Marketing / General
Lccn
2016-022842
Dewey Decimal
658.8
Dewey Edition
23
Illustrated
Yes
Genre
Business & Economics
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eBay item number:314349082516
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