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Tuned In: Uncover the Extraordinary Opportunities That Lead to B
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ApproximatelyC $12.94
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A book that does not look new and has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See the seller’s listing for full details and description of any imperfections.
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eBay item number:314543535515
Item specifics
- Condition
- Title
- Tuned In: Uncover the Extraordinary Opportunities That Lead to B
- ISBN
- 9780470260364
- Book Title
- Tuned in : Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs
- Publisher
- Wiley & Sons, Incorporated, John
- Item Length
- 9.1 in
- Publication Year
- 2008
- Format
- Hardcover
- Language
- English
- Illustrator
- Yes
- Item Height
- 1 in
- Genre
- Business & Economics
- Topic
- Personal Success, Sales & Selling / General
- Item Weight
- 16 Oz
- Item Width
- 6 in
- Number of Pages
- 224 Pages
About this product
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
047026036X
ISBN-13
9780470260364
eBay Product ID (ePID)
15038312633
Product Key Features
Book Title
Tuned in : Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs
Number of Pages
224 Pages
Language
English
Topic
Personal Success, Sales & Selling / General
Publication Year
2008
Illustrator
Yes
Genre
Business & Economics
Format
Hardcover
Dimensions
Item Height
1 in
Item Weight
16 Oz
Item Length
9.1 in
Item Width
6 in
Additional Product Features
Intended Audience
Trade
LCCN
2007-051634
Reviews
This well-reasoned and useful guide argues that successful innovators can develop products that "resonate" by connecting deeply with consumers. This simple idea is delivered in a conversational tone and illustrated in well-structured chapters laying out a six-step "Tuned in Process" and examples that span borders and industries. From anecdotes about countryside hotels that sprouted up to provide respite for Japanese salarymen to Nalgene plastic bottles, which escaped the laboratory to achieve cult status and ultimately mass market consumer appeal, fascinating case studies abound. However, as appealing as the concept and the many examples are, the enthusiastic presentation begins to grate; the repeated invocation of the "Tuned in Process" may tire readers looking for more subtlety and fewer sound bites. Still, there is sufficient fodder for anyone who wants to shake the sleep out of an organization and renew a focus on creating the kind of value that customers are willing to pay for. (June) ( Publishers Weekly , April 7, 2008) "...helpful summaries...lively read for sales and marketing departments" (Training & Coaching Today, September), This well-reasoned and useful guide argues that successful innovators can develop products that "resonate" by connecting deeply with consumers. This simple idea is delivered in a conversational tone and illustrated in well-structured chapters laying out a six-step "Tuned in Process" and examples that span borders and industries. From anecdotes about countryside hotels that sprouted up to provide respite for Japanese salarymen to Nalgene plastic bottles, which escaped the laboratory to achieve cult status and ultimately mass market consumer appeal, fascinating case studies abound. However, as appealing as the concept and the many examples are, the enthusiastic presentation begins to grate; the repeated invocation of the "Tuned in Process" may tire readers looking for more subtlety and fewer sound bites. Still, there is sufficient fodder for anyone who wants to shake the sleep out of an organization and renew a focus on creating the kind of value that customers are willing to pay for. (June) (Publishers Weekly, April 7, 2008), "...it is hard to disagree with anything the authors say." Financial Times Thursday 4th September 2008 "...it has a lot of very relevant business examples...I highly recommend this book to anyone " (Journal of Innovation Management, July 2009)
Dewey Edition
22
Dewey Decimal
658.4/09
Synopsis
Do you resonate in your market? When it comes to creating and bringing new offerings to market, "tuned out" organizations get it wrong. They ignore the signals that reveal which problems buyers want solved and which solutions they will happily pay for. "Tuned in" organizations, on the other hand, take a radically different approach. They tap into the wider mind of the market and connect deeply to what their buyers value most, creating breakthrough offerings called "resonators." These resonators offer value so immediately apparent that they seem to sell themselves. Tuned In shows you six simple, yet powerful, steps to creating products, services, or ideas that resonate right out of the gate. Uncover Opportunities Others Dont See "When companies think they know what customers need, it invariably ends badly. Tuned In shows step by step how to create unique products and services in areas that established organizations fail to recognize." Rob McGovern, founder of CareerBuilder.com, and Chairman and CEO of Jobfox.com Gain a Sustainable Competitive Edge "This is a unique and fresh approach to how todays fortunes are made." Rick Page, author of the #1 sales bestseller Hope Is Not a Strategy The Real Difference Maker "The most important thing a CEO has to do is make sure his or her company is, and stays, tuned in. There are ongoing challenges with people, culture, strategy, and execution, but the real difference maker is consistently producing products and services the market loves." Steve Bennett, former CEO of Intuit Inc. Build Deep Connections with Your Market " Tuned In is a straightforward, commonsense approach to making connections with the marketplace. Authors Stull, Myers, and Scott have given us a great reminder of what so many established stars, and those on their way, already know: find out what your fans want, and find a way to give it to them." Jody Nachtigal, Personal Manager at Arcadia Group Management, and Co-President of Kissing Booth Music, If you market a product, service, or idea in any business, industry or organization, you must read Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs , a guide to understanding and meeting the needs of consumers, whether or not they make those needs clear. An easy-to-follow six-step process developed over the past 15 years can help you address unsolved problems, recognize buyer personas, quantify impact and create breakthrough experiences. Stop wasting time by guessing what your market needs and start understanding consumer desire., Tuned In argues that the key to business success lies in understanding and connecting with what consumers and markets want most. Being tuned in to the needs of buyers, whether those needs are expressed outwardly or not, is the ultimate secret to creating and marketing products and services that people want to buy.
LC Classification Number
HF5386.S886 2008
Item description from the seller
Business seller information
Value Added Tax Number:
- GB 724498118
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- e***n (425)- Feedback left by buyer.Past 6 monthsVerified purchaseGreat prices. Book as described!! Quick processing and excellent communication. Great packaging and delivery to shipping!! Excellent choice in shipper!! Was able to track the progress of package ETA. Package actually arrived early!! THANK YOU!! AWESOME AAA+++ Service!!! Highly recommend this seller!! Will buy from you again!!Eyewitness to the Sinking of the Lusitania (Eyewitness to World (#315372456374)
- b***3 (502)- Feedback left by buyer.Past monthVerified purchaseAs the title mentions awesomebooksusa, most books have been rarely awesome but the book prices have been almost generous, granted. Unbelievable services : 3 day international shipping, prompt dispatch, newly book condition, provided tracking, secure package, exactly received book, and safe deliveries. My gratitude to the seller’s thoughts of the needy buyers sending the wanted books to the new residence. Many thanks! Arabella
- s***t (202)- Feedback left by buyer.Past yearVerified purchasePrompt professional kind honest communication. Shipping took some time for shipping partner to connect w/USPS, but this is to be expected w/economy/media mail. This shipping method allows the proprietor to offer free shipping and good prices on their items. It was only 12 days from purchase date to delivery date. Item was listed as Very Good condition and arrived in better than described condition. Deck is complete, cards, book, and box are like new. Great price! Thank you very much! 5-stars!Sacred Sites Oracle Cards: Harness our Earth's Spiritual Energy (#335232550722)
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