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Innovation und Kreativitat in Chinas Wirtschaft - 9783658340384

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Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Book Title
Innovation und Kreativitat in Chinas Wirtschaft
ISBN
9783658340384
Publication Year
2021
Type
Textbook
Format
Paperback
Language
German
Publication Name
Innovation Und Kreativitat in Chinas Wirtschaft: Deutsch-Chinesische Kooperationen: Grundwissen, Erfahrungen Und Erkenntnisse
Item Height
244mm
Author
Min Tang, Doris Gutting, Sebastian Hofreiter
Publisher
Springer Gabler
Item Width
170mm
Subject
Business
Item Weight
839g
Number of Pages
520 Pages

About this product

Product Information

Dieses Buch vermittelt deutschen Unternehmen grundlegende Einblicke in Chinas Wirtschaft mit einem speziellen Fokus auf Innovations- und Kreativitatsmanagement. China gilt als eine der Supermachte in der digitalen Transformation und in Schlusseltechnologien, und auf dem Weg in die digitale Zukunft ist auch deutsches Know-how gefragt. Sowohl in China als auch in Deutschland sind Innovation und Kreativitat wichtige Triebkrafte fur eine nachhaltige und konkurrenzfahige Wirtschaft. Wissenschaftler und Praktiker diskutieren in diesem Buch aus ihrer jeweiligen Perspektive die aktuelle deutsch-chinesische Zusammenarbeit, chinesische Fuhrungs- und Wertekultur, nachhaltige und soziale Innovationen, Social-Media-Ansatze sowie technologische Innovationen, insbesondere im Handel. Die Experten beleuchten interessante chinesische Projekte, Phanomene und Herangehensweisen und bieten Einsichten in hocheffiziente und erfolgreiche chinesische Denk- und Vorgehensweisen. Ein Buch fur alle Verantwortlichen in Unternehmen, die Aktivitaten im chinesischen Markt oder die Zusammenarbeit mit chinesischen Organisationen planen, oder sich von chinesischen Herangehensweisen inspirieren lassen wollen.Weitere Mitwirkende sind unter anderen: Dr. Nikola Bachfischer, innovaMe LAB, Munchen Dr. Birgit Breninger, Universitat Salzburg Prof. Dr. Thomas Herdin, Universitat Salzburg Prof. Dr. Thomas Koenigbauer, Hochschule fur angewandtes Management, Ismaning Daniel Muller, Ostasiatischer Verein, German-Asia-Pacific Business Association, Hamburg Tim Naumann, Ventum Consulting China, Shanghai Prof. Dr. Doreen Pick, Hochschule Merseburg Prof. Pierre Rafih, Hochschule fur angewandtes Management, Ismaning Dr. Barbara Scharrer, GSK Rechtsanwalte, Munchen Prof. Dr. Joel T. Schmidt, Hochschule fur angewandtes Management, Ismaning

Product Identifiers

Publisher
Springer Gabler
ISBN-13
9783658340384
eBay Product ID (ePID)
13049958975

Product Key Features

Author
Min Tang, Doris Gutting, Sebastian Hofreiter
Publication Name
Innovation Und Kreativitat in Chinas Wirtschaft: Deutsch-Chinesische Kooperationen: Grundwissen, Erfahrungen Und Erkenntnisse
Format
Paperback
Language
German
Subject
Business
Publication Year
2021
Type
Textbook
Number of Pages
520 Pages

Dimensions

Item Height
244mm
Item Width
170mm
Item Weight
839g

Additional Product Features

Editor
Sebastian Hofreiter, Min Tang, Doris Gutting
Country/Region of Manufacture
Germany

Item description from the seller

Business seller information

Value Added Tax Number:
  • GB 976952259
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