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Patrick Forsyth Demystifying Marketing (Paperback)
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eBay item number:314839094837
Item specifics
- Condition
- Book Title
- Demystifying Marketing
- Publication Name
- Demystifying Marketing : a Guide to the Fundamentals for Engineers
- Title
- Demystifying Marketing
- Subtitle
- A guide to the fundamentals for engineers
- Format
- Trade Paperback
- EAN
- 9780863418068
- ISBN
- 9780863418068
- Publisher
- Institution of Engineering & Technology
- Genre
- Business & Finance
- Topic
- Technology & Engineering
- Release Year
- 2007
- Release Date
- 30/10/2007
- Language
- English
- Country/Region of Manufacture
- GB
- Item Height
- 0.6in
- Item Length
- 9.2in
- Series
- History and Management of Technology Ser.
- Publication Year
- 2007
- Type
- Textbook
- Item Width
- 6.1in
- Item Weight
- 11.5 Oz
- Number of Pages
- 216 Pages
About this product
Product Information
Marketing is a big topic. It is complex, vital - and yet too often misunderstood. Every organisation must have customers or clients to remain financially viable. But they will not beat a path to your door unasked. Marketing is the essential process that actively seeks to generate customers, business and profit. Designed to explain and inform, and put any misconceptions to rights, this book is logically arranged in a way that builds up understanding; it provides a thorough basic guide to: What marketing is How marketing works How it affects the organisation - and the individuals in it Demystifying Marketing is a comprehensive and accessible book covering all key marketing matters, with an emphasis on practicality and why marketing is important in engineering. Aimed primarily at non-marketing people wanting clarification of marketing's purpose, role and methods, it can provide major influence to the process of building a marketing culture within an organisation in a way that positively influences results in the market place. Practitioners too can benefit from the book's clear explanations and the practical view it takes of the necessity for marketing and its implementation.
Product Identifiers
Publisher
Institution of Engineering & Technology
ISBN-10
0863418066
ISBN-13
9780863418068
eBay Product ID (ePID)
64066505
Product Key Features
Publication Name
Demystifying Marketing : a Guide to the Fundamentals for Engineers
Format
Trade Paperback
Language
English
Publication Year
2007
Series
History and Management of Technology Ser.
Type
Textbook
Number of Pages
216 Pages
Dimensions
Item Length
9.2in
Item Height
0.6in
Item Width
6.1in
Item Weight
11.5 Oz
Additional Product Features
Series Volume Number
23
Lc Classification Number
Hf5415
Table of Content
Part I: An overview of marketing Chapter 1: Marketing in context Chapter 2: The marketing domain Part II: Fundamental issues Chapter 3: Product considerations Chapter 4: Pricing policy and tactics Chapter 5: Market research and information Chapter 6: Routes to market: distribution channels and methodology Part III: Strategy and marketing planning Chapter 7: Marketing strategy Chapter 8: Marketing planning Chapter 9: Coordination and control Part IV: Marketing communications Chapter 10: How people buy Chapter 11: Marketing communications: the role and workings of different methods Chapter 12: Additional persuasive influences
Copyright Date
2007
Target Audience
College Audience
Topic
Marketing / General, Engineering (General), General
Dewey Decimal
620.00688
Dewey Edition
22
Illustrated
Yes
Genre
Technology & Engineering, Business & Economics
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eBay item number:314839094837
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