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H.G. Gemunden Relationships and Networks in International Markets (Hardback)
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eBay item number:314884025893
Item specifics
- Condition
- Book Title
- Relationships and Networks in International Markets
- Publication Name
- Relationships and Networks in International Markets
- Title
- Relationships and Networks in International Markets
- Contributor
- Achim Walter (Edited by)
- Format
- Hardcover
- EAN
- 9780080430638
- ISBN
- 9780080430638
- Publisher
- Emerald Publishing The Limited
- Genre
- Business & Finance
- Release Year
- 1998
- Release Date
- 12/03/1998
- Language
- English
- Country/Region of Manufacture
- GB
- Item Height
- 234mm
- Item Length
- 9.4in
- Item Width
- 6.7in
- Item Weight
- 32 Oz
- Series
- International Business and Management Ser.
- Publication Year
- 1998
- Type
- Textbook
- Number of Pages
- 478 Pages
About this product
Product Information
Relationship marketing has become one of the dominant approaches in the USA, Canada, Australia and New Zealand. This book presents the developments in international industrial and service marketing research, from a relationship and network perspective. It also examines different concepts, uses different methods and arrives at different outcomes.
Product Identifiers
Publisher
Emerald Publishing The Limited
ISBN-10
0080430635
ISBN-13
9780080430638
eBay Product ID (ePID)
1068904
Product Key Features
Publication Name
Relationships and Networks in International Markets
Format
Hardcover
Language
English
Publication Year
1998
Series
International Business and Management Ser.
Type
Textbook
Number of Pages
478 Pages
Dimensions
Item Length
9.4in
Item Width
6.7in
Item Weight
32 Oz
Additional Product Features
Series Volume Number
3
Lc Classification Number
Hd69.S8r45 1997
Table of Content
Chapter headings and section headings: Research on Relationships and Networks: Past Present Future. Business Relationships: New Insights. Establishing and Maintaining Business Relationships. Managing Business Relationships. Analysing Business Relationships. Networks: New Concepts and Implications. New Conceptual Contributions to Network Research. Marketing, Purchasing and Networks. Innovation Success and Networks.
Copyright Date
1998
Target Audience
Scholarly & Professional
Topic
Business Communication / General, Exports & Imports, International / Marketing, Economics / General, Strategic Planning
Lccn
97-034630
Dewey Decimal
658.8/48
Dewey Edition
21
Illustrated
Yes
Genre
Business & Economics
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eBay item number:314884025893
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