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Harry P Hatry John E. Marcotte Therese v Customer Surveys for Agency (Paperback)
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eBay item number:314994296604
Item specifics
- Condition
- Book Title
- Customer Surveys for Agency Managers : What Managers Need to Know
- Publication Name
- Customer Surveys for Agency Managers
- Title
- Customer Surveys for Agency Managers
- Subtitle
- What Managers Need to Know
- Format
- Trade Paperback
- ISBN-10
- 0877666725
- EAN
- 9780877666721
- ISBN
- 9780877666721
- Publisher
- Rowman & Littlefield Publishers, Incorporated
- Genre
- Business & Economics, Political Science
- Release Year
- 1998
- Release Date
- 01/02/1998
- Language
- English
- Country/Region of Manufacture
- US
- Item Height
- 1in
- Item Length
- 9in
- Item Width
- 6in
- Item Weight
- 16 Oz
- Series
- Urban Institute Press
- Publication Year
- 1997
- Topic
- Marketing / General, Customer Relations, Public Policy / City Planning & Urban Development
- Number of Pages
- 117 Pages
About this product
Product Information
This practical volume provides a wealth of nontechnical information and advice on planning and conducting customer surveys. It's a must for all agency managers, public or private, seeking to make their customer surveys more useful to their agencies and to make their agencies more responsive to customers. Topics include the types of information that should and should not be sought from surveys; categories of respondents; options for administering surveys and the advantages and disadvantages of each; conducting surveys in-house versus contracting; steps in the survey process; sampling strategy; sources of survey error and suggested remedies; and tradeoffs among timeliness, accuracy, and cost.
Product Identifiers
Publisher
Rowman & Littlefield Publishers, Incorporated
ISBN-10
0877666725
ISBN-13
9780877666721
eBay Product ID (ePID)
444000
Product Key Features
Book Title
Customer Surveys for Agency Managers : What Managers Need to Know
Format
Trade Paperback
Language
English
Topic
Marketing / General, Customer Relations, Public Policy / City Planning & Urban Development
Publication Year
1997
Genre
Business & Economics, Political Science
Number of Pages
117 Pages
Dimensions
Item Length
9in
Item Height
1in
Item Width
6in
Item Weight
16 Oz
Additional Product Features
Lc Classification Number
Ha31.2.C87 1998
Target Audience
Trade
Lccn
97-038007
Dewey Decimal
658.8/34
Series
Urban Institute Press Ser.
Dewey Edition
21
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