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John Care Mastering Technical Sales: The Sales Engineer's Handbook, F (Hardback)

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Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Book Title
Mastering Technical Sales : the Sales Engineer's Handbook, Fourth Edition
Publication Name
Mastering Technical Sales: The Sales Engineer's Handbook, Fourth
Title
Mastering Technical Sales: The Sales Engineer's Handbook, Fourth
Author
John Care
Format
Hardcover
ISBN-10
1630818720
EAN
9781630818722
ISBN
9781630818722
Publisher
Artech House
Genre
Technology & Engineering, Business & Economics
Release Date
30/04/2022
Release Year
2022
Country/Region of Manufacture
US
Type
Call Centre Management
Language
English
Topic
General, Commerce
Number of Pages
420 Pages

About this product

Product Information

This bestselling book -- now in its Fourth Edition - has become the gold standard for Sales Engineers, who engage on the technical side of the sales and buying process and are the people who know how everything works. It helps you navigate a complex and ever-changing technical sales environment and become an effective bridge-builder between the business/commercial interests and the technical details that support the sale. The handbook presents everything you need to improve your skills and increase your value to the sales team. You will understand the unique role of the Sales Engineer, from the broad picture to the nuances of the job; develop skills needed to become a valuable consultant to your team and the customer team; utilize best practices for creating and completing winning RFPs; and more. This book is a must-have resource for both new and seasoned Sales Engineers within tech software, hardware, mechanical, and civil engineering vendors, along with management and leadership in those organizations, and anyone who must present, demonstrate or sell hi-tech items for a living.

Product Identifiers

Publisher
Artech House
ISBN-10
1630818720
ISBN-13
9781630818722
eBay Product ID (ePID)
18057279536

Product Key Features

Book Title
Mastering Technical Sales : the Sales Engineer's Handbook, Fourth Edition
Author
John Care
Format
Hardcover
Language
English
Topic
General, Commerce
Genre
Technology & Engineering, Business & Economics
Number of Pages
420 Pages

Additional Product Features

Lc Classification Number
Hf5439.H54c37 2022
Edition Number
4
Lccn
2021-304212
Dewey Decimal
658.8
Dewey Edition
23/Eng/20230503
Illustrated
Yes

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