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Dave Trott Predatory Thinking (Paperback)

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Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Book Title
Predatory Thinking
Publication Name
Predatory Thinking
Title
Predatory Thinking
Author
Dave Trott
Format
Trade Paperback
ISBN-10
1447285344
EAN
9781447285342
ISBN
9781447285342
Publisher
Pan Macmillan
Genre
Self-Help, Psychology, Business & Economics
Topic
Personal Success, Entrepreneurship, General, Motivational & Inspirational, Advertising & Promotion, Personal Growth / Success
Release Date
06/11/2014
Release Year
2014
Language
English
Country/Region of Manufacture
GB
Item Height
0.7in
Item Length
7.8in
Item Width
5.2in
Item Weight
8.1 Oz
Original Language
English
Publication Year
2015
Number of Pages
272 Pages

About this product

Product Information

Powerful strategies for how to out-think the competition, from a great of the advertising world Two explorers are walking through the jungle. Suddenly they hear a tiger roar. One explorer sits down and takes a pair of running shoes out of his backpack. "You're crazy, you'll never out-run a tiger," says the other explorer. "I don't have to out-run the tiger," he replies. "I just have to out-run you." "Predatory thinking" involves looking at a challenge you can't solve and getting upstream of it--changing it into a challenge you can solve. Written in the form of engaging, brilliantly lean anecdotes and stories, this book explains the predatory thinking philosophy, one that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies. Drawing on Eastern and Western philosophy, and colorful characters that range from World War II fighter pilots to Picasso, Socrates, and Warren Beatty, this book represents the distilled wisdom of a lifetime at the creative cutting edge.

Product Identifiers

Publisher
Pan Macmillan
ISBN-10
1447285344
ISBN-13
9781447285342
eBay Product ID (ePID)
219733680

Product Key Features

Book Title
Predatory Thinking
Author
Dave Trott
Original Language
English
Format
Trade Paperback
Language
English
Topic
Personal Success, Entrepreneurship, General, Motivational & Inspirational, Advertising & Promotion, Personal Growth / Success
Publication Year
2015
Genre
Self-Help, Psychology, Business & Economics
Number of Pages
272 Pages

Dimensions

Item Length
7.8in
Item Height
0.7in
Item Width
5.2in
Item Weight
8.1 Oz

Additional Product Features

Lc Classification Number
Bf637.C47t7 2014
Copyright Date
2015
Intended Audience
Trade

Item description from the seller

Rarewaves USA CA

Rarewaves USA CA

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i***t (14)- Feedback left by buyer.
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Well packaged and arrived within 2 weeks. Highly recommend this seller
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The disc came scratched unfortunately. However the seller was very quick and polite in addressing the issue and issuing a total refund without much hassle. Would deal with them again.
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Seller refuses to give me a price adjustment on something that they were selling for 26$ and they charged me 44$. I asked for the price adjustment an hour after the order!!!Please check the pictures to see that it is the exact same item. And to show that im being ignored by the seller. Will definetely be refudinf this item

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