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Dave Trott Predatory Thinking (Paperback)
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eBay item number:315040729436
Item specifics
- Condition
- Book Title
- Predatory Thinking
- Publication Name
- Predatory Thinking
- Title
- Predatory Thinking
- Format
- Trade Paperback
- ISBN-10
- 1447285344
- EAN
- 9781447285342
- ISBN
- 9781447285342
- Publisher
- Pan Macmillan
- Genre
- Self-Help, Psychology, Business & Economics
- Topic
- Personal Success, General, Personal Growth / Success
- Release Date
- 06/11/2014
- Release Year
- 2014
- Language
- English
- Country/Region of Manufacture
- GB
- Item Height
- 0.7in
- Item Length
- 7.8in
- Item Width
- 5.4in
- Item Weight
- 8.1 Oz
- Publication Year
- 2015
- Number of Pages
- 272 Pages
About this product
Product Information
Powerful strategies for how to out-think the competition, from a great of the advertising world Two explorers are walking through the jungle. Suddenly they hear a tiger roar. One explorer sits down and takes a pair of running shoes out of his backpack. "You're crazy, you'll never out-run a tiger," says the other explorer. "I don't have to out-run the tiger," he replies. "I just have to out-run you." "Predatory thinking" involves looking at a challenge you can't solve and getting upstream of it--changing it into a challenge you can solve. Written in the form of engaging, brilliantly lean anecdotes and stories, this book explains the predatory thinking philosophy, one that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies. Drawing on Eastern and Western philosophy, and colorful characters that range from World War II fighter pilots to Picasso, Socrates, and Warren Beatty, this book represents the distilled wisdom of a lifetime at the creative cutting edge.
Product Identifiers
Publisher
Pan Macmillan
ISBN-10
1447285344
ISBN-13
9781447285342
eBay Product ID (ePID)
219733680
Product Key Features
Book Title
Predatory Thinking
Format
Trade Paperback
Language
English
Topic
Personal Success, General, Personal Growth / Success
Publication Year
2015
Genre
Self-Help, Psychology, Business & Economics
Number of Pages
272 Pages
Dimensions
Item Length
7.8in
Item Height
0.7in
Item Width
5.4in
Item Weight
8.1 Oz
Additional Product Features
Lc Classification Number
Bf637.C47t7 2014
Copyright Date
2015
Intended Audience
Trade
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eBay item number:315040729436
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