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Claude Hopkins Scientific Advertising (Paperback)
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eBay item number:315055268137
Item specifics
- Condition
- Book Title
- Scientific Advertising : Original Classic Edition
- Publication Name
- Scientific Advertising
- Title
- Scientific Advertising
- Subtitle
- Original Classic Edition
- Format
- Trade Paperback
- ISBN-10
- 1640954252
- EAN
- 9781640954250
- ISBN
- 9781640954250
- Publisher
- Sound Wisdom
- Genre
- Self-Help, Business & Economics
- Topic
- General
- Release Date
- 18/04/2023
- Release Year
- 2023
- Language
- English
- Country/Region of Manufacture
- US
- Item Height
- 198mm
- Item Length
- 8in
- Item Width
- 5in
- Item Weight
- 100g
- Publication Year
- 2023
- Number of Pages
- 112 Pages
About this product
Product Information
The essential guidebook on how to make your marketing and advertising more profitable--faster. You already have a great product or service--how do you build a narrative around it that speaks to your customers' attitudes, interests, and needs? Drawing on established techniques and proven methods, Scientific Advertising by Claude Hopkins eliminates the guesswork from advertising so that you can actually get a measurable and substantive ROI. Students and experts alike will benefit from the timeless principles in this book, such as how to: Create a winning personality for your ads Incentivize people to buy without using sensationalism or empty rhetoric Strategically incorporate visual design elements into ads Harness the power of coupon advertising, product sampling, and direct-mail marketing Run test campaigns to make smarter decisions about your advertising dollars Known as the "father of modern advertising techniques," Claude C. Hopkins transformed the marketing industry when he published Scientific Advertising , which is largely considered to be the landmark book on direct response marketing and split testing. More relevant today than ever before, Scientific Advertising provides a solid foundation in branding, writing compelling marketing copy, and testing and measuring advertising campaigns that will enhance not only your print marketing plan, but also your digital marketing and e-commerce strategies. Increase your company's bottom line, stop wasting time and losing money on advertising focused merely on brand awareness or entertainment, and start leveraging salesmanship in advertising to boost sales and attract new customers.
Product Identifiers
Publisher
Sound Wisdom
ISBN-10
1640954252
ISBN-13
9781640954250
eBay Product ID (ePID)
13057262219
Product Key Features
Book Title
Scientific Advertising : Original Classic Edition
Format
Trade Paperback
Language
English
Topic
General
Publication Year
2023
Genre
Self-Help, Business & Economics
Number of Pages
112 Pages
Dimensions
Item Length
8in
Item Width
5in
Additional Product Features
Target Audience
Trade
Item description from the seller
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